Program Overview
Stand out in the lively world of marketing with your Marketing Certificate online
The Certificate in Marketing online program at Avila University provides a solid foundation in the essential principles and strategies driving successful marketing campaigns across organizations. Explore courses covering integrated marketing communication, marketing strategy, analysis, and digital marketing communication. Gain the tools and skills to identify market opportunities, create impactful plans, and utilize cutting-edge technologies to engage diverse target audiences.
This 100% online program allows you to balance your education with your personal and professional commitments. Learn from experienced faculty and acquire the tools to navigate an evolving marketing landscape. Certificates can be stacked toward a full MBA degree, providing a flexible learning experience.
In this certificate program, you will:
- Learn to analyze opportunities and challenges associated with organizational marketing efforts and to rally with stronger marketing strategies
- Grasp and be able to use the technologies and skills for planning, executing, and communicating marketing research results
- Learn to analyze opportunities and challenges associated with organizational marketing efforts and to rally with stronger marketing strategies
- Grasp and be able to use the technologies and skills for planning, executing, and communicating marketing research results
Career opportunities in marketing:
- Digital Marketing Specialist
- Product Marketing Manager
- Marketing Analytics or Marketing Automation Specialist
- Digital Marketing Specialist
- Product Marketing Manager
- Marketing Analytics or Marketing Automation Specialist
Also available:
Avila University offers a variety of certificate programs online. If you’re interested in pursuing a master’s degree, all credit hours from the Certificate – Marketing transfer to our online MBA - Marketing.
Tuition
Take charge of your marketing career with our affordable tuition
The Certificate – Marketing online program tuition is the same affordable, pay-as-you-go rate for all U.S. residents. Fees are included in the total tuition, and financial aid may be available.
| Program | Per Credit Hour | Per Course | Per Program |
|---|---|---|---|
| Marketing Certificate | $500 | $1,500 | $4,500 |
Tuition breakdown:
Calendar
Stay on track with key dates and deadlines
Ideal for working professionals, the online Marketing Certificate program features 8-week courses and multiple start dates each year so you can begin at the time that works best for you.
| Term | Start Date | App Deadline | Document Deadline | Registration Deadline | Tuition Deadline | Class End Date | Term Length |
|---|---|---|---|---|---|---|---|
| Spring 2 2025 | 3/3/25 | 2/26/25 | 2/26/25 | 2/28/25 | 3/3/25 | 5/4/25 | 8 weeks |
Now enrolling:
Ready to take the next steps toward earning your next degree?
Admissions
Discover the path to your Marketing Certificate online
You can find all requirements for admission to the Avila online Marketing Certificate below.
Admission Requirements:
- Bachelor's degree
- Minimum 2.5 GPA
- No GRE or GMAT required
In order to be eligible to receive a Certificate – Marketing from Avila University, you must have the following:
- Bachelor’s degree from an accredited institution
- GPA requirements for unconditional admission: 2.75 cumulative grade point average at the completion of the undergraduate degree
- GPA requirements for conditional admission: 2.5 cumulative grade point average at the completion of the undergraduate degree
- Students admitted conditionally must achieve a 3.0 GPA on the first nine credits in their program of study
- Official transcripts from all institutions previously attended
Submit all official transcripts to:
Email: [email protected]
Mail: Avila University
11901 Wornall Road
Kansas City, MO 64145
Courses
Discover what you’ll learn in the online Marketing Certificate program
In order to earn the graduate certificate in marketing online, you will complete three courses for a total of nine credit hours. There is one additional leveling course required for students whose undergraduate degree did not include a marketing course.
Only required if your previous undergraduate degree did not include a marketing course.
You will select 3 courses (9 credit hours) from the courses listed below:
Course objectives:
- To examine the role of promotion in the marketing mix
- To study the nature of the communications process and its relationship to advertising. To provide in-depth coverage of strategic advertising budgeting choices, media planning, the advertising agency, the creative process, and the evaluation and control of advertising
- The main objective of the course is completion of an integrated marketing communications promotion campaign. The exercise requires the student to have a firm grasp of the all the components of the integrated marketing communications system in particular and the problem-solving process in general
Course objectives:
- To analyze problems associated with the development, execution, evaluation and redirection of marketing programs, plans and strategies in a wide range of organizations. This analysis will utilize the growing importance and usage of Internet marketing. The main objective of the course is the completion of a marketing plan as a term project
- The development of the marketing plan requires the student to have a firm grasp of all the components of the marketing system specifically and the problem-solving process in general
Course objectives:
- Designed to make students intelligent users of marketing research data. Special emphasis is given to the importance of the Internet to marketing research
- A main objective of the course is completion of a full-scale marketing research study with data collection, analysis and reporting as a group project
Course objectives:
- Gain an understanding the underlying processes, opportunities, regulations, and application of marketing communication in the digital world
- Learn the core features of digital media technologies to strategically select the ideal channels to deliver the right marketing message to the right target audience at the right time
- Develop an understanding of the changing world of digital marketing to prepare for future opportunities and challenges
- Understand and interpret how marketing analytics reports, guides, and informs the decision- making process
