Avila University Bachelor of Arts in Healthcare Management Online

Become an effective manager or administrator in any healthcare setting with the practical, real-world knowledge you will gain in this values-based program.

Apply by: 2/17/23
Start class: 2/27/23 Apply Now

Program Overview

Image

Learn about the Avila degree in healthcare management online

Prepare for professional and personal fulfillment in a rapidly growing industry with this affordable Bachelor of Arts in Healthcare Management program. Convenient, online coursework explores challenges and demands within the healthcare field, preparing you for various roles within clinical and hospital settings.

Bachelor’s in healthcare management online curriculum covers foundational business topics and introduces the marketing, HR, legal, and financial aspects of healthcare facilities and services. An internship will serve as a capstone to synthesize your learning through hands-on experience. Supportive faculty offers one-on-one attention and nurtures your growth as a pioneer in healthcare.

Career opportunities:

  • Assisted Living Administrator
  • Healthcare Clinic Manager
  • Healthcare Quality Improvement Manager
  • Hospital Administrator
  • Home Healthcare Administrator
  • Assisted Living Administrator
  • Healthcare Clinic Manager
  • Healthcare Quality Improvement Manager
  • Hospital Administrator
  • Home Healthcare Administrator

$275 Per Credit Hour
Up to 90 hours Transfer Credits
120 Credit Hours
Apply Now
Need More Information?

Call 888-941-1120

Call 888-941-1120

Tuition

Image

Discover the value of our low-cost tuition

The B.A. in Healthcare Management online program tuition is the same affordable, pay-as-you-go rate for all U.S. residents. Fees are included in the total tuition, and financial aid may be available.

Plus, a Prior Learning Assessment evaluates knowledge gained outside traditional academic environments and may help reduce your tuition and time to completion.

Tuition breakdown:

$275 Per Credit Hour

Calendar

Image

The schedule for our healthcare management degree online program

Ideal for working professionals, the B.A. in Healthcare Management online program features 8-week courses and multiple start dates each year, so you can begin at the time that works best for you. View the full calendar for all upcoming starts and corresponding deadlines.

TermStart DateApp DeadlineDocument DeadlineRegistration DeadlineTuition DeadlineClass End DateTerm Length
Spring 2 20232/27/232/17/232/22/232/24/232/26/234/22/238 weeks
Summer 1 20234/24/234/14/234/19/234/21/234/23/236/17/238 weeks
Summer 2 20236/20/236/10/236/15/236/16/236/19/238/12/238 weeks
Fall 1 20238/21/238/11/238/15/238/18/238/20/2310/14/238 weeks
Fall 2 202310/16/2310/6/2310/11/2310/13/2310/15/2312/16/238 weeks

Now enrolling:

2/17/23 Apply Date
2/27/23 Class Starts

Ready to take the next steps toward earning your degree?

Admissions

Image

Steps to being admitted to our online healthcare management program

We’ve simplified the admission process to help you get started quickly and easily. You can find all requirements for admission to the Avila online B.A. in Healthcare Management below.

Admission Requirements:

  • Official transcripts
  • 2.0 GPA in prior coursework
  • Transfer up to 90 credits

In order to be eligible to receive a bachelor’s degree from Avila University, you must have the following:

  • High school diploma
  • Minimum 2.0 GPA on college coursework or 2.0 GPA on high school conferred transcript
  • Official transcripts from all institutions previously attended
  • Submit all official transcripts to:

    Email: [email protected]
    Mail: Undergraduate Admissions
    Avila University
    11901 Wornall Road
    Kansas City, MO 64145

    Courses

    Image

    Discover what you will learn in our healthcare management courses online

    In order to earn the B.A. in Healthcare Management online, you will complete 120 credit hours, including 35 credit hours of general education requirements, 60 credit hours of major requirements, and 25 credit hours of electives.

    Duration: 8 weeks
    Credit Hours: 3
    This course provides an introductory and practical approach to the process of developing, understanding and refining communication skills. In this class, we will focus on several communication areas, including but not limited to: perception of self, language, interpersonal communication, cultural communication, small group dynamics, and public speaking skills. This is a Skills Level course. FA, SP, SU.

    Course objectives:

    • Develop and maintain interpersonal, small group and public communication skills for use in a career and social context.
    • Apply verbal and non-verbal components of oral communication to real life situations.
    Duration: 8 weeks
    Credit Hours: 3
    Development of a robust composition process centered on considerations of audience and purpose. Introduction to argument, including collegiate research practices and integration of reputable sources. Intense practice in close reading for understanding and analysis. Includes refinement of writing mechanics necessary for academic discourse in Standard American English. This is a skills level course. Prerequisite: EN 095 with a grade of "C" or better or appropriate placement exam scores. FA, SP

    Course objectives:

    • Use the computer to generate multiple drafts and demonstrate writing as a process.
    • Strengthen skills in the construction and logical development of a clear and concise thesis.
    Duration: 8 weeks
    Credit Hours: 3
    A survey of major artists, artwork, styles, and techniques, from the Renaissance through the 20th Century with the primary focus on the major Western art movements (including architecture) and the relationship between the social function of art and its form, content, and context. 2015 CORE: Creativity & Culture, Acquire. 2020 CORE: Liberal Arts, Arts. SP.

    Course objectives:

    • Identify and explain the significance of major works of art.
    • Recognize & describe the aesthetic elements which mark selected periods & artists.
    Duration: 8 weeks
    Credit Hours: 4
    A survey of cell theory (cellular structure and function) and molecular genetics that illustrates the nature and limits of science and two of the fundamental concepts of the life sciences. Elements of evolutionary theory will be discussed throughout the course and examples from all kingdoms of life will be used. Laboratory will introduce students to methods of microscopy, modeling, and experimental design and analysis. This course will identify key theories of science, including contributions and limitations of scientific discovery. 3 hours lecture, 3 hours laboratory per week. 2015 CORE: Explorations of Nature, Acquire. 2020 CORE: Liberal Arts, Natural Science. FA, SP.

    Course objectives:

    • Identify the basic molecules of life and to predict their properties and reactions.
    • Connect the genetics of all biological life and understand the basic flow of genetic information.
    Duration: 8 weeks
    Credit Hours: 3
    Through the lens of literature, this course explores the flows of people and their culture and labor across borders. Each text is examined in terms of its artistic and political dimensions with a focus on identity, gender politics, and historical revision. Rather than discrete nations and single cultures, the course concentrates on movement, hybridity, and multiplicity. In addition to physical movement, the course examines other possessions that move across the borders including information, language, traditions, and beliefs, examining ways in which people remember, reimagine, and reshape their sense of self and community. Prerequisite: EN 111 or EN 112. 2015 CORE: Social Justice & Civic Life, Acquire, Global Studies. 2020 CORE: Liberal Arts, Literature/Rhetoric. FA, SP.

    Course objectives:

    • Appreciate the aesthetic qualities of literary texts and develop an awareness of influential critical and interpretive methods
    • Analyze and interpret works from different historical and cultural traditions using appropriate critical terms of literary analysis and responding to questions about genre, style, and content or theme
    Duration: 8 weeks
    Credit Hours: 3
    This course is a survey of major political, social, cultural, and economic changes in United States history from 1865 to the present, with emphasis on the development of industrial society, consumerism, the expanding role of the United States in world affairs, as well as civil rights and other social movements. Meets the lower-division requirement for American History in the history major. 2015 CORE: Social Justice & Civic Life, Acquire. 2020 CORE: Liberal Arts, History.

    Course objectives:

    • Knowledge: Identify and characterize the major questions of United States and World history in terms of continuity and change using relevant political, economic, social, religious, and cultural institutions, traditions, and beliefs.
    • Theory: Demonstrate an understanding of the effects of race, gender, class, ethnicity, or religion on the experiences of ordinary and extraordinary people of the past using current historical theory and methodology.
    Duration: 8 weeks
    Credit Hours: 4
    The purpose of this course is to provide a comprehensive overview of the skills required to navigate the mathematical demands of modern life and prepare students for a deeper understanding of information presented in mathematical terms. Emphasis is placed on improving students’ ability to draw conclusions, make decisions, and communicate effectively in mathematical situations that depend upon multiple factors. 2020 Core: Liberal Arts, Mathematics. SP, SU.

    Course objectives:

    • Perform operation with real numbers. Evaluate algebraic expressions.
    • Solve and apply linear equations and inequalities.
    Duration: 8 weeks
    Credit Hours: 3
    This course is a critical examination of a range of major ethical theories, where students will systematically reason through and discuss major ethical notions as well as notions of ethical agency. Questions that might be covered include but are not limited to: How do we as members of communities live? How ought we live? What are the differences between good and bad choices? Why should I act other than what is in my self-interest? Do I have duties to myself and others? If so, what are those duties? What kinds of actions are morally significant or irrelevant to moral thinking? 2015 CORE: Social Justice & Civic Life, Transform. 2020 CORE: Liberal Arts, Philosophy. FA, SP.

    Course objectives:

    • Obtain knowledge of basic ethical theories and how they apply to all areas of live: personal, professional and societal.
    • Recognize the differences between moral absolutism, relativism and pluralism.
    Duration: 8 weeks
    Credit Hours: 3
    This course provides an introduction to the discipline of sociology. The course emphasizes how a scientific approach can be used to understand the social world, with a particular focus on inequality, social institutions, and social change. 2015 CORE: Social Justice & Civic Life, Acquire. 2020 CORE: Liberal Arts, Social Sciences. FA, SP.

    Course objectives:

    • Develop an understanding of the sociological perspective
    • Compare and contrast the major concepts, ideas and methods of sociology
    Duration: 8 weeks
    Credit Hours: 3
    This course offers both a historical and critical look at human religious experience through a study of the world’s many religious traditions. Topics include: the varieties of religious belief and the historical/political experiences that inspired them, including ideas of the holy and sacred, scriptures, myths, symbols, rituals, and morality. 2015 CORE: Belief & Reason, Acquire, Global Studies. 2020 CORE: Liberal Arts, Religious Studies, Global Studies. FA, SP.

    Course objectives:

    • Learn the primary features of the major world religious systems, with special focus on scriptures, social and cultural formations, history, myths and rituals, ethics, and the category “sacred”
    • Learn to interrogate the methodologies used in discussing the categories of “world religions” and “religious experience,” with particular focus on the role that dominant narratives and elite discourses play in the formation of these systems
    Duration: 8 weeks
    Credit Hours: 3
    This course provides an interdisciplinary (religious studies, communication, philosophy, sociology, history, and economics) approach to achieving peace on a personal, local, national, and international level. The focus is on developing practical strategies for creating peace and living peacefully in a global society. 2015 CORE: Social Justice & Civic Life, Contribute, Interdisciplinary Studies, Global Studies.

    Course objectives:

    • Examine the development of peace research and peace studies over the last 50 years.
    • Understand the breadth and scope of the interdisciplinary field of peace studies.
    Duration: 8 weeks
    Credit Hours: 3
    Introduction to the terminology, concepts, and procedures of accounting. Prerequisite: MA 117 or higher. FA.

    Course objectives:

    • Describe the nature of accounting & its use in the business world.
    • Explain the concepts & principles that underlie accounting & provide the basics for external reporting.
    Duration: 8 weeks
    Credit Hours: 3
    Accounting for corporations and manufacturing firms; also involves analyzing financial statements. Prerequisite: AC 201. SP.

    Course objectives:

    • Apply basic accounting principles in recording and reporting a firm’s activities and their application to business decision-making
    • Prepare financial statements and analyze relationships on the statements in evaluating business performance
    Duration: 8 weeks
    Credit Hours: 3
    The study of legal issues inherent to business operations such as contracts, torts, and crimes; the web of legal, social, political, and economic systems that business operates in locally, nationally, and internationally; and the frameworks available to assist business in legal problem-solving and ethical decision-making. 2015 CORE: Belief & Reason, Acquire. FA, SP.

    Course objectives:

    • Demonstrate knowledge of local and global business organizations through the study of major disciplines within the fields of business.
    • Diagram the state and federal legal systems and explain how civil and criminal cases proceed through the systems.
    • Explain how law is an expression of social, political and economic forces.
    • Evaluate the law as an expression of ethical, social, political and economic forces.
    • Recognize legal issues in personal and professional situations and use legal concepts and terminology to explain them.
    • Identify and research appropriate legal resources to assist in analyzing situations with legal implications in personal and professional life.
    • Critically analyze business and personal situations from a legal perspective.
    • Identify influential frameworks for problem solving and ethical decision making.
    • Make personal and professional decisions that appropriately use legal knowledge.
    • Explain the importance of contracts in the American Society.
    • Recognize and discuss the legal issues in contract formation, performance, breach of contract and remedies.
    • Recognize and discuss the various crimes and torts that may arise in business situations.
    • Discuss the legal implications of organizing a business as a sole proprietorship, a partnership or a corporation.
    • Explain the function, structure and interrelationship of the legal, political, social and economic systems in the United States.
    Duration: 8 weeks
    Credit Hours: 3
    Principles of management applicable to any organization including functions, processes, and behavior concepts. FA, SP.

    Course objectives:

    • Demonstrate an understanding of management theory necessary to perform successfully in a management position.
    • Apply basic management knowledge and techniques to the management functions of decision- making, planning, organizing, staffing, directing, and controlling, in order to enhance achievement of organizational goals and objectives.
    Duration: 8 weeks
    Credit Hours: 3
    This course is designed to synthesize the student’s learning in the Bachelor of Arts in Business Administration major through writing a business plan. Course specifics include creating a road map or written description with developing an idea, securing funding, creating a brand, and marketing, promoting and evaluating a set of business goals essential for success. This course meets the capstone requirement in the Bachelor of Arts in Business Administration major. Prerequisite: BU 310, BU 321, BU 322, and BU 330. SP.

    Course objectives:

    • Demonstrate knowledge of local and global business organizations through the study of major disciplines within the fields of business.
    • Apply methods of quantitative data analysis to support organizational decision-making processes.
    Duration: 8 weeks
    Credit Hours: 3
    This writing intensive course is designed to practice writing business plans, proposals, and the various types of presentations encountered in the world of commerce. We focus on three main communication areas: developing and organizing corporate documents; using language that communicates clearly, concisely, and correctly; and achieving positive results. Prerequisite: EN 112. 2015 CORE: Creativity & Culture, Transform. FA.

    Course objectives:

    • Clarify and articulate a personal value system as a framework for ethical decision-making and behavior.
    • Participate in group interaction to achieve an identified goal.
    Duration: 8 weeks
    Credit Hours: 3
    This course prepares students to navigate the information technology that defines and permeates our society. Students will acquire a working vocabulary about information technology and an understanding of its fundamental concepts in the context of social justice and civic life, equipping them to make effective, informed information technology decisions for both personal and professional use as they participate in our society. Students will also develop intermediate- and high-level skills in information technology tools commonly used in our society: e.g. word processing, spreadsheet, database, and presentation software packages. 2015 CORE: Social Justice & Civic Life, Transform. FA, SP.

    Course objectives:

    • Operate a computer using productivity applications to accomplish tasks
    • Show knowledge of social and ethical issues relating to computer use
    Duration: 8 weeks
    Credit Hours: 3
    An introductory survey of economic principles relating to individual and firm choice within a market based economy. Topics include specialization, an overview of economic systems, a focus on supply and demand, an introduction to price determination and resource allocation, international trade, market failure and government corrective policies, firm market structure, cost and production, and labor markets. Prerequisite: MA 117 or higher. 2015 CORE: Exploration of Nature, Acquire. 2020 Core: Liberal Arts, Social Sciences. FA, SP.

    Course objectives:

    • Explain the basic functioning of the functions of supply and demand as well as draw supply and demand curves and manipulate these curves when performing economic analysis.
    • Identify and apply the determinants of supply and determinants of demand.
    Duration: 8 weeks
    Credit Hours: 3
    An introductory survey of economic principles relating to the economy as a whole. Topics include national income determination, inflation, unemployment, fiscal and monetary policy, the banking system, international trade, and foreign exchange rate markets. The role of government in a market economy and interconnectedness of policies around the globe are considered. Prerequisites: MA 117 or higher and either EC 201 or EC 202. 2015 CORE: Social Justice & Civic Life. Acquire. FA, SP.

    Course objectives:

    • Explain how the economy operates and will be able to identify the determinants of aggregate levels of economic activity.
    • Identify the tools used by the government and by the Federal Reserve to influence the economy. Student will also know how changes in these policy tools affect individual economic behavior.
    Duration: 8 weeks
    Credit Hours: 3
    Introduction to basic statistical techniques for students in business and economics. Prerequisite: MA 117 or higher. FA, SP.

    Course objectives:

    • Organize data into appropriate graphical and tabular representations.
    • Calculate and interpret measures of central tendency and dispersion.
    Duration: 8 weeks
    Credit Hours: 3
    Expansion of writing skills with training in academic research, proper citation, and reasoned argument. Emphasis on persuasive composition, including critical analysis of arguments and rhetorically attentive arguments from evidence. Refinement of a mature writing process centered in revision practices. Includes close reading for understanding, analysis, evaluation, and response. May not be taken concurrently with EN111. This is a skills level course. Prerequisite: EN 111 with a grade of “C” or better or appropriate placement exam scores. 2015 CORE: Belief & Reason, Acquire. FA, SP.

    Course objectives:

    • Write a clear, well developed, effectively organized, and convincingly reasoned paper.
    • Demonstrate knowledge of the values of many diverse Americans and of the writing strategies successful authors use to communicate ideas clearly through reading and responding.
    Duration: 8 weeks
    Credit Hours: 3
    Study of financing organizations with an emphasis on corporations. Prerequisites: AC 202, EC 202, EC 240 and MA 117 or higher. 2015 CORE: Social Justice & Civic Life, Transform. FA, SP, SU.

    Course objectives:

    • Understand the principles of finance and basic legal forms of the business organization.
    • Describe financial markets and discuss interest rate theory.
    Duration: 8 weeks
    Credit Hours: 3
    Introduction to the principles and practices of marketing goods and services. Strategy and planning are emphasized as well as a thorough treatment of product, pricing, physical distribution, and promotional issues. The marketing concept is given extensive treatment. Prerequisites: EN 111 and CO 110. FA, SP.

    Course objectives:

    • The roles of marketing in society, industry, and the individualized firm
    • Potential marketing opportunities
    Duration: 8 weeks
    Credit Hours: 3
    An introduction to the theories, methods, and perspectives that psychologists use to describe and explain behavior and mental processes. 2015 CORE: Explorations of Nature, Acquire. 2020 CORE: Liberal Arts, Social Sciences. FA, SP.

    Course objectives:

    1: Knowledge Base in Psychology

    1.1a: Use basic psychological terminology, concepts, and theories in psychology to explain behavior and mental processes.

    1.1b: Explain why psychology is a science with the primary objectives of describing, understanding, predicting, and controlling behavior and mental processes.

    1.2a: Identify key characteristics of major content domains in psychology (e.g., cognition and learning, developmental, biological, and sociocultural).

    2: Scientific Inquiry and Critical Thinking

    2.1b: Use psychology concepts to explain personal experiences and recognize the potential for flaws in behavioral explanations based on simplistic, personal theories.

    2.1a: Describe the value and limitations of using theories to explain behavioral phenomena.

    2.1b: Describe common fallacies in thinking (e.g. confirmation bias, post hoc explanations, implying causation from correlation) that impair accurate conclusions and predictions.

    2.2b: Describe what kinds of additional information beyond personal experience are acceptable in developing behavioral explanations (i.e., popular press reports vs. scientific findings).

    3: Ethical and Social Responsibility in a Diverse World

    3.1a Describe key regulations in the APA Ethics Code for protection of human or nonhuman research participants.

    5: Professional Development

    5.1d Describe how psychology’s content applies to business, health care, educational, and other workplace settings.

    Duration: 8 weeks
    Credit Hours: 1
    An Introduction to the healthcare profession, this course focuses on the healthcare environment and delivery systems. Students will learn the common vocabulary of the healthcare industry and its role in the world economy. FA.

    Course objectives:

    • Identify historical trends in the healthcare industry countries
    • Understand how healthcare has evolved to its present structure
    • Identify Social responsibility issues within healthcare
    • Discern the information literacy components of the healthcare industry
    • Comprehend Exposure to Health Occupations and Healthcare
    • Delivery Systems in Public, Private, Government, Non-Profit, and Allied Health
    • Identify Cultural Norms and professional ethics factors associated with expatriate performance, including roles and responsibilities, host environment factors and resolving issues related to performance appraisals of healthcare employees
    • Heighten awareness to the Importance of Health, Safety and Safety and Environmental Management System
    Duration: 8 weeks
    Credit Hours: 1
    Human Resources, when pertaining to the Healthcare Industry, can be divided into the two major categories of Clinical and Non-clinical staff responsible for public and individual health intervention. This course explores the need for the successful attraction, selection, hiring, training, retaining and compensating healthcare workers in the healthcare industry. Prerequisite: BU 321/ MG 321 or BU 322/ MG 322.

    Course objectives:

    • The size, composition and distribution of the healthcare workforce
    • Understand the critical role of Human Resources in the overall operation of healthcare institutions
    • Recruiting clinical and non-clinical healthcare associates
    • On-boarding and preparing new hires for successful orientation
    • Training and re-certification of healthcare workers
    • Union vs. Non-union work environments
    • Healthcare delivery and distribution systems that include cultural characteristics, sociodemographic characteristics and economic factors
    • Performance assessment and personnel improvement in healthcare
    • Interpreting Healthcare Human Resources issues and challenges
    Duration: 8 weeks
    Credit Hours: 3
    This course is an introduction to the concepts and principles involved in the Managed Healthcare industry. The course will provide practical knowledge about the structure and functions of Managed Healthcare, in addition to raising ethical, social, economic and political questions regarding the management and distribution of Managed Healthcare services. It examines and describes ethical, political, social, technological, economic, and cultural issues including various options or choices facing U.S. healthcare. This includes an examination of recent health reform legislation and the potential outcomes and consequences.

    Course objectives:

    • Understand the evolution of managed care, including those forces that have driven this evolution.
    • Describe the basic structure, function and policies governing contemporary managed healthcare organizations.
    • Assess the reasons for the call for reform of our healthcare system by public leaders, providers, and consumers.
    • Evaluate the political, social, economic, and technological aspects of today’s U.S. health care system.
    • Analyze current trends in managed care, including how market dynamics have changed over time.
    • Understand the key forces driving federal healthcare policy as it relates to managed care.
    • Analyze the tactical and strategic issues facing managed care organizations both now, and in the future.
    • Utilize critical thinking skills to explore the social, political and ethical issues surrounding managed healthcare services delivery.
    • Interpret the results of studies performed in the managed care environment, then use the statistical data to develop logical conclusions regarding the climate, state and future of managed care, based on their analysis and synthesis of that data.
    • Use the knowledge gained in this course to become informed patient advocates and utilize appropriate resources when dealing with issues around managed care and patient outcomes.
    Duration: 8 weeks
    Credit Hours: 3
    This course is designed to examine the services, clients, and caregivers comprising the continuum of long-term care. It describes the evolution of the concept, its current organization, and the basic financing sources enabling its operation. An introductory course, it focuses on practical issues facing healthcare managers and also highlights the experience of informal caregivers who play an essential role in the continuum. Major regulatory bodies are identified as voluntary, federal, and state agencies that attempt to ensure quality of care. A personal touch on the subject is gained by students through caregiver/client interviews and site visits to continuum service centers. Prerequisite: HC 305.

    Course objectives:

    • Define “Long-term Care” and “Continuum of Care” by characterizing client populations needing these services and the projected growth of these groups.
    • Examine societal and personal values related to aging, ageism, and the older adult.
    • Identify and discuss normal changes in the elderly.
    • Identify atypical presentations of illness in the elderly.
    • Discuss the rationale for a healthcare system oriented to chronic health conditions.
    • Outline basic programmatic, administrative, regulatory, and financing dimensions of each of the major health services comprising the continuum of care.
    • Articulate the purpose and types of integrating mechanisms that facilitate operations of a continuum of care.
    • Discuss complexities of the current long-term care system, including fragmentation of services, financing, supply and skill levels of caregivers, efforts to ensure dignity and safety of elders, and the pressures presented by our steadily aging society.
    • Gain insight into the continuum of care and long-term care that will be of value to healthcare managers, healthcare team members, and family members alike.
    Duration: 8 weeks
    Credit Hours: 3
    This course will provide insightful examination into the complexities of both the organization and financing of healthcare through the context of systematic operations. This course will cover healthcare finance, fiscal operations, financial reporting and measures, comparative data, evaluating budgets, plan financial models, and strategic healthcare financing. Prerequisite: AC 201.

    Course objectives:

    • Apply evidence-based management techniques to the role of the manager.
    • Identify the impact of technology on the health care industry.
    • Apply sound fiscal management decisions.
    • Manage and control the organizational design of the organization.
    • Manage change to adapt to the ever-changing health care industry.
    • Determine best practices regarding transparency of outcomes.
    Duration: 8 weeks
    Credit Hours: 3
    This course is designed to introduce the student to the vital roles strategic planning and marketing share in today’s healthcare field. These functions are presented as essential tools for organizational survival in an era where reform and change are sweeping the healthcare industry. Prerequisite: HC 305.

    Course objectives:

    • Explain Healthcare marketing from the foundation of mission, vision, and values.
    • Identify the environmental and social impact on healthcare marketing.
    • Evaluate healthcare market research and data.
    • Describe healthcare marketing customer.
    • Articulate the healthcare product.
    • Explain healthcare deliverables through a pricing structure.
    • Describe healthcare promotion.
    • Apply healthcare strategy and marketing.
    • Evaluate healthcare services, marketing and revenue trends from organizational, community and national perspectives.
    Duration: 8 weeks
    Credit Hours: 1
    This course will focus on the key current legal issues facing healthcare providers and organizations today. The content will change each term as the course explores those issues that are most pressing and relevant in the healthcare industry. As the student explores these issues they will also gain a fundamental understanding of the laws and regulations that are applicable to them. They will be asked to apply their knowledge to devise a new approach to addressing these issues. Prerequisite: BU 305 / BL 305.

    Course objectives:

    • Recognize the key issues facing the healthcare industry today.
    • Identify the key laws affecting the healthcare industry, the purpose of these laws and how they apply in the industry.
    • Access information about healthcare legal issues.
    Duration: 8 weeks
    Credit Hours: 3
    This course is designed to synthesize previous studies in healthcare management while bringing students to the foreground of their role as healthcare managers. The course serves as a culminating experience in which students are expected to apply knowledge gained from their undergraduate experience. The course is designed to provide a final experience in which students demonstrate mastery of content and allow an opportunity for closure and connection between courses. The purpose of this capstone course is to facilitate the integration and synthesis of content through critical thinking. Meets the Capstone requirement in the major. Prerequisites: HC 305, HC 330, and HC 335

    Course objectives:

    • To understand why strategic management is critical to our era in healthcare.
    • To have greater insight into the strategic planning techniques necessary for long term success as a healthcare provider and employer.
    • To view healthcare services from both community and national perspectives to ensure significant trends are factored into planning.
    • To reinforce the importance of leadership values, mission and vision in guiding the strategic direction of today’s healthcare organizations.
    • To gain practical experience as an active participant in a simulated Project Plan.
    • To enhance use of the Internet technology in performing research for sophisticated planning projects.
    • To engage in shared learning by active involvement in a class project team.

    Graduate faster with our Prior Learning Assessment (PLA)

    Credit for prior learning recognizes your previous accomplishments, reducing your total cost and time to graduation. You may be closer to graduation than you think.

    Request more information

    Submit this form, and an Enrollment Specialist will contact you to answer your questions.

    Or call 888-941-1120

    Begin application process

    Start your application today!
    Or call 888-941-1120 888-941-1120
    for help with any questions you may have.