Avila University Master of Business Administration with a concentration in Marketing Online

Pursue dynamic new roles in marketing with the master’s-level skills you need to analyze data, conduct research, and shine as a digital communicator.

Apply by: 4/14/23
Start class: 4/24/23 Apply Now

Program Overview

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What our MBA in Marketing online program offers you

Customize this online, IACBE-accredited Master of Business Administration with a concentration in Marketing program to fit your goals by selecting from industry-specific electives in international marketing, communication, analysis, and strategy. Curriculum provides experience leading real-world business projects and you will learn to manage and implement marketing processes for any organization.

Benefit from highly engaged faculty who offer one-on-one attention and support your aspirations as a leader in marketing. You will graduate prepared to identify client needs and utilize research, technology, and evaluation to sell goods, services, and ideas successfully.

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Career opportunities:

  • Marketing Manager
  • Marketing Director
  • Digital Marketing Manager
  • CRM Manager
Career opportunities:+
  • Marketing Manager
  • Marketing Director
  • Digital Marketing Manager
  • CRM Manager

$18,000* Total Tuition
As few as 12 months Duration
30* Credit Hours
Apply Now

Need More Information?

Call 888-941-1120

Call 888-941-1120

Tuition

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Our budget-friendly tuition can be paid as you go

The MBA in Marketing online program tuition is the same affordable, pay-by-the-course rate for all U.S. residents. Fees are included in the total tuition. Financial aid may be available.

View additional tuition information+

Program Per Credit Hour Per Course Per Program
MBA in Marketing $600 $1,800 $18,000*

Tuition breakdown:

$18,000* Total Tuition
$600 Per Credit Hour

Calendar

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Upcoming dates and deadlines for our online MBA in Marketing program

Ideal for working professionals, the MBA in Marketing online program features 8-week courses and multiple start dates each year so you can begin at the time that works best for you. View the full calendar for all upcoming starts and corresponding deadlines.

View full calendar  + 

TermStart DateApp DeadlineDocument DeadlineRegistration DeadlineTuition DeadlineClass End DateTerm Length
Spring 2 20232/27/232/17/232/22/232/24/232/26/234/22/238 weeks
Summer 1 20234/24/234/14/234/19/234/21/234/23/236/17/238 weeks
Summer 2 20236/20/236/10/236/15/236/16/236/19/238/12/238 weeks
Fall 1 20238/21/238/11/238/15/238/18/238/20/2310/14/238 weeks
Fall 2 202310/16/2310/6/2310/11/2310/13/2310/15/2312/16/238 weeks

Now enrolling:

4/14/23 Apply Date
4/24/23 Class Starts

Ready to take the next steps toward earning your next degree?

Apply Now

Admissions

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Are you ready to apply? Check our admission requirements

We’ve simplified the admission process to help you get started quickly and easily. You can find all requirements for admission to the Avila online MBA in Marketing below.

Admission Requirements:

  • Bachelor's degree
  • 2.75 GPA
  • No GMAT or GRE required
View all admission requirements +

In order to be eligible to receive an MBA degree from Avila University, you must have the following:

  • Bachelor's degree from an accredited institution
  • GPA requirements for unconditional admission: 2.75 cumulative grade point average at the completion of the undergraduate degree
  • GPA requirements for conditional admission: 2.5 cumulative grade point average at the completion of the undergraduate degree
  • Official transcripts from all institutions previously attended

Submit all official transcripts to:
Email: [email protected]
Mail: MBA Admissions
Avila University
11901 Wornall Road
Kansas City, MO 64145

Courses

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What you’ll learn in your online MBA marketing degree courses

In order to earn the MBA in Marketing online, you will complete 10 courses for a total of 30 credit hours. There are no leveling courses or prerequisites required. Students who have not taken a statistics course in previous coursework will be required to take EC604 Statistical Analysis, increasing the total program credit hours to 33.

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Duration: 8 weeks
Credit Hours: 3
An introduction to accounting concepts and procedures for organizational decision-making.
Duration: 8 weeks
Credit Hours: 3
This course has three purposes: 1) understanding and managing individual and group behavior in organizations; 2) stress-management and well-being; and 3) recognition and management of ethical responsibilities of business.
Duration: 8 weeks
Credit Hours: 3
This course integrates learning from the earlier functional course areas as well as MG 698 through a series of simulation-based exercises. Students will sharpen their decision-making by analyzing, formulating and testing their strategies in a competitive environment. Prerequisite MG 698
Duration: 8 weeks
Credit Hours: 3
The study of microeconomic analysis and models relevant to a broad cross section of decisions within the business firm. This course is designed to enhance the knowledge of Microeconomic Theory to make sound management decisions using both traditional and behavioral economic concepts.
Duration: 8 weeks
Credit Hours: 3
Introduction for managers and entrepreneurs to the fundamentals of the economy, the financial markets, and financial management including security valuation, capital budgeting process, capital structure, and working capital management.
Duration: 8 weeks
Credit Hours: 3
This course aims to provide a framework to gain a competitive advantage in a global environment. Topics covered include industry analysis, resource-based view of the firm, business strategy, innovation, diversification, and multinational strategies.
Duration: 8 weeks
Credit Hours: 3
Introduction for managers and entrepreneurs to the fundamentals of marketing including product, pricing, promotion, distribution/logistics, segmentation and marketing research with special emphasis on global marketing and ethics.
Students are required to take MK615 and choose any two from the below.
Duration: 8 weeks
Credit Hours: 3
Through case analysis and simulation technology, graduate students learn to analyze opportunities and challenges associated with the development, execution, evaluation, and redirection of marketing efforts in a wide range of organizations. Culminates in a real-world service-learning project. Prerequisite MK 610

Course objectives:

  • To analyze problems associated with the development, execution, evaluation and redirection of marketing programs, plans and strategies in a wide range of organizations. This analysis will utilize the growing importance and usage of Internet marketing. The main objective of the course is the completion of a marketing plan as a term project
  • The development of the marketing plan requires the student to have a firm grasp of all the components of the marketing system specifically and the problem-solving process in general
    • Duration: 8 weeks
    Credit Hours: 3
    Introduction for managers and entrepreneurs to the techniques, technologies and methods utilized in planning, executing, and communicating results of modern marketing research; culminates in a real-world service-learning project. Prerequisite MK 610

    Course objectives:

  • Designed to make students intelligent users of marketing research data with

    • special emphasis is given to the importance of the Internet to marketing research

  • A main objective of the course is completion of a full-scale marketing research study with data collection, analysis and reporting as a group project
    • Duration: 8 weeks
    Credit Hours: 3
    Introduction to the special managerial considerations associated with marketing in international environments including legal/ethical, cultural, geographical and technological opportunities and challenges.

    Students will be exposed to the international marketing management process. This will involve:

  • The ability to understand the cultural environments of global markets.
  • The ability to assess global market opportunities.
  • The ability to understand the current international market in order to develop future global marketing strategies.
    • Duration: 8 weeks
    Credit Hours: 3
    Study of advertising, personal selling, sales promotion, publicity and digital marketing/technology as they relate to managing successful brands and integrating marketing communication systems to ethically connect managers and entrepreneurs with diverse target markets.

    Course objectives:

  • To examine the role of promotion in the marketing mix
  • To study the nature of the communications process and its relationship to advertising. To provide in-depth coverage of strategic advertising budgeting choices, media planning, the advertising agency, the creative process, and the evaluation and control of advertising
  • The main objective of the course is completion of an integrated marketing communications promotion campaign. The exercise requires the student to have a firm grasp of the all the components of the integrated marketing communications system in particular and the problem-solving process in general
    • Duration: 8 weeks
    Credit Hours: 3
    Analysis of the techniques, methods, and technologies utilized by managers and entrepreneurs in digital, social, and mobile marketing strategies at various stages of product/brand life cycle.

    Course objectives:

  • Gain an understanding the underlying processes, opportunities, regulations, and application of marketing communication in the digital world
  • Learn the core features of digital media technologies to strategically select the ideal channels to deliver the right marketing message to the right target audience at the right time
  • Develop an understanding of the changing world of digital marketing to prepare for future opportunities and challenges
  • Understand and interpret how marketing analytics reports, guides, and informs the decision- making process

    • For students without any previous stats course, EC604 Statistical Analysis will be required.  Any previous stats course taken will be reviewed to determine if EC604 is required.

    Duration: 8 weeks
    Credit Hours: 3
    An introduction to basic statistical techniques which involve methods of collecting and analyzing data with an emphasis on inferential statistical techniques used for hypothesis testing and decision making.
    IACBE logo

    The School of Business at Avila University has received specialized accreditation for its MBAs in Accounting, Finance, Healthcare Administration, International Business, Management, and Marketing through the International Accreditation Council for Business Education (IACBE).

    *Students who have not taken a statistics course in previous coursework will be required to take EC604 Statistical Analysis, increasing the total program credit hours to 33 and total tuition to $19,800.

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