Avila University Bachelor of Arts in Marketing Online

Become a highly sought-after marketing professional when you learn to create, promote, and manage impactful product and brand campaigns.

Apply by: 2/17/23
Start class: 2/27/23 Apply Now

Program Overview

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Learn more about our B.A. in Marketing online

Launch a dynamic marketing career when you earn an online Bachelor of Arts in Marketing from Avila University. In this program, you will learn the fundamental marketing competencies employers seek when you master the techniques, methods, and technologies used throughout the product life cycle. Prepare to communicate effectively across any organization with multidisciplinary coursework in core business concepts such as accounting, economics, finance, and management.

Our B.A. in Marketing online program is carefully designed to combine values-based education and practical, real-world experience. With the support of highly engaged faculty who is committed to providing you with a well-rounded education, you will begin your marketing career equipped with the tools necessary for success.

Career opportunities:

  • Marketing Specialist
  • Marketing Coordinator
  • Marketing Analyst
  • Marketing Specialist
  • Marketing Coordinator
  • Marketing Analyst

$275 Per Credit Hour
Up to 90 hours Transfer Credits
120 Credit Hours
Apply Now
Need More Information?

Call 888-941-1120

Call 888-941-1120

Tuition

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Discover the value of our budget-friendly tuition

The B.A. in Marketing online program tuition is the same affordable, pay-as-you-go rate for all U.S. residents. Fees are included in the total tuition, and financial aid may be available.

Plus, a Prior Learning Assessment evaluates knowledge gained outside traditional academic environments and may help reduce your tuition and time to completion.

Tuition breakdown:

$275 Per Credit Hour

Calendar

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See the schedule for our marketing bachelor’s degree online

Ideal for working professionals, the B.A. in Marketing online program features 8-week courses and multiple start dates each year so you can begin at the time that works best for you. View the full calendar for all upcoming starts and corresponding deadlines.

TermStart DateApp DeadlineDocument DeadlineRegistration DeadlineTuition DeadlineClass End DateTerm Length
Spring 2 20232/27/232/17/232/22/232/24/232/26/234/22/238 weeks
Summer 1 20234/24/234/14/234/19/234/21/234/23/236/17/238 weeks
Summer 2 20236/20/236/10/236/15/236/16/236/19/238/12/238 weeks

Now enrolling:

2/17/23 Apply Date
2/27/23 Class Starts

Ready to take the next steps toward earning your degree?

Admissions

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Understand the requirements for our online degree in marketing

We’ve simplified the admission process to help you get started quickly and easily. You can find all requirements for admission to the Avila online B.A. in Marketing below.

Admission Requirements:

  • Official transcripts
  • 2.0 GPA in prior coursework
  • Transfer up to 90 credits

In order to be eligible to receive a bachelor’s degree from Avila University, you must have the following:

  • High school diploma
  • Minimum 2.0 GPA on college coursework or 2.0 GPA on high school conferred transcript
  • Official transcripts from all institutions previously attended

Submit all official transcripts to:

Email: [email protected]
Mail: Undergraduate Admissions
Avila University
11901 Wornall Road
Kansas City, MO 64145

Courses

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Read about our B.A. in Marketing online coursework

In order to earn the B.A. in Marketing online, you will complete 120 credit hours, including 35 credit hours of general education requirements, 60 credit hours of major requirements, and 25 credit hours of electives.

Duration: 8 weeks
Credit Hours: 3
This course provides an introductory and practical approach to the process of developing, understanding and refining communication skills. In this class, we will focus on several communication areas, including but not limited to: perception of self, language, interpersonal communication, cultural communication, small group dynamics, and public speaking skills. This is a Skills Level course. FA, SP, SU.

Course objectives:

  • Develop and maintain interpersonal, small group and public communication skills for use in a career and social context.
  • Apply verbal and non-verbal components of oral communication to real life situations.
Duration: 8 weeks
Credit Hours: 3
Development of a robust composition process centered on considerations of audience and purpose. Introduction to argument, including collegiate research practices and integration of reputable sources. Intense practice in close reading for understanding and analysis. Includes refinement of writing mechanics necessary for academic discourse in Standard American English. This is a skills level course. Prerequisite: EN 095 with a grade of "C" or better or appropriate placement exam scores. FA, SP

Course objectives:

  • Use the computer to generate multiple drafts and demonstrate writing as a process.
  • Strengthen skills in the construction and logical development of a clear and concise thesis.
Duration: 8 weeks
Credit Hours: 3
A survey of major artists, artwork, styles, and techniques, from the Renaissance through the 20th Century with the primary focus on the major Western art movements (including architecture) and the relationship between the social function of art and its form, content, and context. 2015 CORE: Creativity & Culture, Acquire. 2020 CORE: Liberal Arts, Arts. SP.

Course objectives:

  • Identify and explain the significance of major works of art.
  • Recognize & describe the aesthetic elements which mark selected periods & artists.
Duration: 8 weeks
Credit Hours: 4
A survey of cell theory (cellular structure and function) and molecular genetics that illustrates the nature and limits of science and two of the fundamental concepts of the life sciences. Elements of evolutionary theory will be discussed throughout the course and examples from all kingdoms of life will be used. Laboratory will introduce students to methods of microscopy, modeling, and experimental design and analysis. This course will identify key theories of science, including contributions and limitations of scientific discovery. 3 hours lecture, 3 hours laboratory per week. 2015 CORE: Explorations of Nature, Acquire. 2020 CORE: Liberal Arts, Natural Science. FA, SP.

Course objectives:

  • Identify the basic molecules of life and to predict their properties and reactions.
  • Connect the genetics of all biological life and understand the basic flow of genetic information.
Duration: 8 weeks
Credit Hours: 3
Through the lens of literature, this course explores the flows of people and their culture and labor across borders. Each text is examined in terms of its artistic and political dimensions with a focus on identity, gender politics, and historical revision. Rather than discrete nations and single cultures, the course concentrates on movement, hybridity, and multiplicity. In addition to physical movement, the course examines other possessions that move across the borders including information, language, traditions, and beliefs, examining ways in which people remember, reimagine, and reshape their sense of self and community. Prerequisite: EN 111 or EN 112. 2015 CORE: Social Justice & Civic Life, Acquire, Global Studies. 2020 CORE: Liberal Arts, Literature/Rhetoric. FA, SP.

Course objectives:

  • Appreciate the aesthetic qualities of literary texts and develop an awareness of influential critical and interpretive methods
  • Analyze and interpret works from different historical and cultural traditions using appropriate critical terms of literary analysis and responding to questions about genre, style, and content or theme
Duration: 8 weeks
Credit Hours: 3
This course is a survey of major political, social, cultural, and economic changes in United States history from 1865 to the present, with emphasis on the development of industrial society, consumerism, the expanding role of the United States in world affairs, as well as civil rights and other social movements. Meets the lower-division requirement for American History in the history major. 2015 CORE: Social Justice & Civic Life, Acquire. 2020 CORE: Liberal Arts, History.

Course objectives:

  • Knowledge: Identify and characterize the major questions of United States and World history in terms of continuity and change using relevant political, economic, social, religious, and cultural institutions, traditions, and beliefs.
  • Theory: Demonstrate an understanding of the effects of race, gender, class, ethnicity, or religion on the experiences of ordinary and extraordinary people of the past using current historical theory and methodology.
Duration: 8 weeks
Credit Hours: 4
The purpose of this course is to provide a comprehensive overview of the skills required to navigate the mathematical demands of modern life and prepare students for a deeper understanding of information presented in mathematical terms. Emphasis is placed on improving students’ ability to draw conclusions, make decisions, and communicate effectively in mathematical situations that depend upon multiple factors. 2020 Core: Liberal Arts, Mathematics. SP, SU.

Course objectives:

  • Perform operation with real numbers. Evaluate algebraic expressions.
  • Solve and apply linear equations and inequalities.
Duration: 8 weeks
Credit Hours: 3
This course is a critical examination of a range of major ethical theories, where students will systematically reason through and discuss major ethical notions as well as notions of ethical agency. Questions that might be covered include but are not limited to: How do we as members of communities live? How ought we live? What are the differences between good and bad choices? Why should I act other than what is in my self-interest? Do I have duties to myself and others? If so, what are those duties? What kinds of actions are morally significant or irrelevant to moral thinking? 2015 CORE: Social Justice & Civic Life, Transform. 2020 CORE: Liberal Arts, Philosophy. FA, SP.

Course objectives:

  • Obtain knowledge of basic ethical theories and how they apply to all areas of live: personal, professional and societal.
  • Recognize the differences between moral absolutism, relativism and pluralism.
Duration: 8 weeks
Credit Hours: 3
This course provides an introduction to the discipline of sociology. The course emphasizes how a scientific approach can be used to understand the social world, with a particular focus on inequality, social institutions, and social change. 2015 CORE: Social Justice & Civic Life, Acquire. 2020 CORE: Liberal Arts, Social Sciences. FA, SP.

Course objectives:

  • Develop an understanding of the sociological perspective
  • Compare and contrast the major concepts, ideas and methods of sociology
Duration: 8 weeks
Credit Hours: 3
This course offers both a historical and critical look at human religious experience through a study of the world’s many religious traditions. Topics include: the varieties of religious belief and the historical/political experiences that inspired them, including ideas of the holy and sacred, scriptures, myths, symbols, rituals, and morality. 2015 CORE: Belief & Reason, Acquire, Global Studies. 2020 CORE: Liberal Arts, Religious Studies, Global Studies. FA, SP.

Course objectives:

  • Learn the primary features of the major world religious systems, with special focus on scriptures, social and cultural formations, history, myths and rituals, ethics, and the category “sacred”
  • Learn to interrogate the methodologies used in discussing the categories of “world religions” and “religious experience,” with particular focus on the role that dominant narratives and elite discourses play in the formation of these systems
Duration: 8 weeks
Credit Hours: 3
This course provides an interdisciplinary (religious studies, communication, philosophy, sociology, history, and economics) approach to achieving peace on a personal, local, national, and international level. The focus is on developing practical strategies for creating peace and living peacefully in a global society. 2015 CORE: Social Justice & Civic Life, Contribute, Interdisciplinary Studies, Global Studies.

Course objectives:

  • Examine the development of peace research and peace studies over the last 50 years.
  • Understand the breadth and scope of the interdisciplinary field of peace studies.
Duration: 8 weeks
Credit Hours: 3
Introduction to the terminology, concepts, and procedures of accounting. Prerequisite: MA 117 or higher. FA.

Course objectives:

  • Describe the nature of accounting & its use in the business world.
  • Explain the concepts & principles that underlie accounting & provide the basics for external reporting.
Duration: 8 weeks
Credit Hours: 3
Accounting for corporations and manufacturing firms; also involves analyzing financial statements. Prerequisite: AC 201. SP.

Course objectives:

  • Apply basic accounting principles in recording and reporting a firm’s activities and their application to business decision-making
  • Prepare financial statements and analyze relationships on the statements in evaluating business performance
Duration: 8 weeks
Credit Hours: 3
The study of legal issues inherent to business operations such as contracts, torts, and crimes; the web of legal, social, political, and economic systems that business operates in locally, nationally, and internationally; and the frameworks available to assist business in legal problem-solving and ethical decision-making. 2015 CORE: Belief & Reason, Acquire. FA, SP.

Course objectives:

  • Demonstrate knowledge of local and global business organizations through the study of major disciplines within the fields of business.
  • Diagram the state and federal legal systems and explain how civil and criminal cases proceed through the systems.
  • Explain how law is an expression of social, political and economic forces.
  • Evaluate the law as an expression of ethical, social, political and economic forces.
  • Recognize legal issues in personal and professional situations and use legal concepts and terminology to explain them.
  • Identify and research appropriate legal resources to assist in analyzing situations with legal implications in personal and professional life.
  • Critically analyze business and personal situations from a legal perspective.
  • Identify influential frameworks for problem solving and ethical decision making.
  • Make personal and professional decisions that appropriately use legal knowledge.
  • Explain the importance of contracts in the American Society.
  • Recognize and discuss the legal issues in contract formation, performance, breach of contract and remedies.
  • Recognize and discuss the various crimes and torts that may arise in business situations.
  • Discuss the legal implications of organizing a business as a sole proprietorship, a partnership or a corporation.
  • Explain the function, structure and interrelationship of the legal, political, social and economic systems in the United States.
Duration: 8 weeks
Credit Hours: 3
Principles of management applicable to any organization including functions, processes, and behavior concepts. FA, SP.

Course objectives:

  • Demonstrate an understanding of management theory necessary to perform successfully in a management position.
  • Apply basic management knowledge and techniques to the management functions of decision- making, planning, organizing, staffing, directing, and controlling, in order to enhance achievement of organizational goals and objectives.
Duration: 8 weeks
Credit Hours: 3
This course is designed to synthesize the student’s learning in the Bachelor of Arts in Business Administration major through writing a business plan. Course specifics include creating a road map or written description with developing an idea, securing funding, creating a brand, and marketing, promoting and evaluating a set of business goals essential for success. This course meets the capstone requirement in the Bachelor of Arts in Business Administration major. Prerequisite: BU 310, BU 321, BU 322, and BU 330. SP.

Course objectives:

  • Demonstrate knowledge of local and global business organizations through the study of major disciplines within the fields of business.
  • Apply methods of quantitative data analysis to support organizational decision-making processes.
Duration: 8 weeks
Credit Hours: 3
This writing intensive course is designed to practice writing business plans, proposals, and the various types of presentations encountered in the world of commerce. We focus on three main communication areas: developing and organizing corporate documents; using language that communicates clearly, concisely, and correctly; and achieving positive results. Prerequisite: EN 112. 2015 CORE: Creativity & Culture, Transform. FA.

Course objectives:

  • Clarify and articulate a personal value system as a framework for ethical decision-making and behavior.
  • Participate in group interaction to achieve an identified goal.
Duration: 8 weeks
Credit Hours: 3
This course prepares students to navigate the information technology that defines and permeates our society. Students will acquire a working vocabulary about information technology and an understanding of its fundamental concepts in the context of social justice and civic life, equipping them to make effective, informed information technology decisions for both personal and professional use as they participate in our society. Students will also develop intermediate- and high-level skills in information technology tools commonly used in our society: e.g. word processing, spreadsheet, database, and presentation software packages. 2015 CORE: Social Justice & Civic Life, Transform. FA, SP.

Course objectives:

  • Operate a computer using productivity applications to accomplish tasks
  • Show knowledge of social and ethical issues relating to computer use
Duration: 8 weeks
Credit Hours: 3
An introductory survey of economic principles relating to individual and firm choice within a market based economy. Topics include specialization, an overview of economic systems, a focus on supply and demand, an introduction to price determination and resource allocation, international trade, market failure and government corrective policies, firm market structure, cost and production, and labor markets. Prerequisite: MA 117 or higher. 2015 CORE: Exploration of Nature, Acquire. 2020 Core: Liberal Arts, Social Sciences. FA, SP.

Course objectives:

  • Explain the basic functioning of the functions of supply and demand as well as draw supply and demand curves and manipulate these curves when performing economic analysis.
  • Identify and apply the determinants of supply and determinants of demand.
Duration: 8 weeks
Credit Hours: 3
An introductory survey of economic principles relating to the economy as a whole. Topics include national income determination, inflation, unemployment, fiscal and monetary policy, the banking system, international trade, and foreign exchange rate markets. The role of government in a market economy and interconnectedness of policies around the globe are considered. Prerequisites: MA 117 or higher and either EC 201 or EC 202. 2015 CORE: Social Justice & Civic Life. Acquire. FA, SP.

Course objectives:

  • Explain how the economy operates and will be able to identify the determinants of aggregate levels of economic activity.
  • Identify the tools used by the government and by the Federal Reserve to influence the economy. Student will also know how changes in these policy tools affect individual economic behavior.
Duration: 8 weeks
Credit Hours: 3
Introduction to basic statistical techniques for students in business and economics. Prerequisite: MA 117 or higher. FA, SP.

Course objectives:

  • Organize data into appropriate graphical and tabular representations.
  • Calculate and interpret measures of central tendency and dispersion.
Duration: 8 weeks
Credit Hours: 3
Expansion of writing skills with training in academic research, proper citation, and reasoned argument. Emphasis on persuasive composition, including critical analysis of arguments and rhetorically attentive arguments from evidence. Refinement of a mature writing process centered in revision practices. Includes close reading for understanding, analysis, evaluation, and response. May not be taken concurrently with EN111. This is a skills level course. Prerequisite: EN 111 with a grade of “C” or better or appropriate placement exam scores. 2015 CORE: Belief & Reason, Acquire. FA, SP.

Course objectives:

  • Write a clear, well developed, effectively organized, and convincingly reasoned paper.
  • Demonstrate knowledge of the values of many diverse Americans and of the writing strategies successful authors use to communicate ideas clearly through reading and responding.
Duration: 8 weeks
Credit Hours: 3
Study of financing organizations with an emphasis on corporations. Prerequisites: AC 202, EC 202, EC 240 and MA 117 or higher. 2015 CORE: Social Justice & Civic Life, Transform. FA, SP, SU.

Course objectives:

  • Understand the principles of finance and basic legal forms of the business organization.
  • Describe financial markets and discuss interest rate theory.
Duration: 8 weeks
Credit Hours: 3
Introduction to the principles and practices of marketing goods and services. Strategy and planning are emphasized as well as a thorough treatment of product, pricing, physical distribution, and promotional issues. The marketing concept is given extensive treatment. Prerequisites: EN 111 and CO 110. FA, SP.

Course objectives:

  • The roles of marketing in society, industry, and the individualized firm
  • Potential marketing opportunities
Duration: 8 weeks
Credit Hours: 3
An introduction to the theories, methods, and perspectives that psychologists use to describe and explain behavior and mental processes. 2015 CORE: Explorations of Nature, Acquire. 2020 CORE: Liberal Arts, Social Sciences. FA, SP.

Course objectives:

1: Knowledge Base in Psychology

1.1a: Use basic psychological terminology, concepts, and theories in psychology to explain behavior and mental processes.

1.1b: Explain why psychology is a science with the primary objectives of describing, understanding, predicting, and controlling behavior and mental processes.

1.2a: Identify key characteristics of major content domains in psychology (e.g., cognition and learning, developmental, biological, and sociocultural).

2: Scientific Inquiry and Critical Thinking

2.1b: Use psychology concepts to explain personal experiences and recognize the potential for flaws in behavioral explanations based on simplistic, personal theories.

2.1a: Describe the value and limitations of using theories to explain behavioral phenomena.

2.1b: Describe common fallacies in thinking (e.g. confirmation bias, post hoc explanations, implying causation from correlation) that impair accurate conclusions and predictions.

2.2b: Describe what kinds of additional information beyond personal experience are acceptable in developing behavioral explanations (i.e., popular press reports vs. scientific findings).

3: Ethical and Social Responsibility in a Diverse World

3.1a Describe key regulations in the APA Ethics Code for protection of human or nonhuman research participants.

5: Professional Development

5.1d Describe how psychology’s content applies to business, health care, educational, and other workplace settings.

Duration: 8 weeks
Credit Hours: 3
Case studies on the analysis of the development, execution, evaluation, and redirection of marketing programs. Prerequisite: MK 310. 2015 CORE: Community Engagement. SP.

Course objectives:

To analyze problems associated with the development, execution, evaluation and redirection of marketing programs, plans and strategies in a wide range of organizations. This analysis will utilize the growing importance and usage of Internet marketing. The main objective of the course is the completion of a marketing plan as a trimester project. The exercise requires the student to have a firm grasp of the all the components of the marketing system in particular and the problem-solving process in general.

Duration: 8 weeks
Credit Hours: 3
The techniques and methods utilized in planning, executing, and reporting marketing research including research design, questionnaire construction, sampling, and data analysis topics. Prerequisites: MK 310 and EC 240. FA.

Course objectives:

Designed to make students intelligent users of marketing research data. The interrelationship between marketing research and marketing management. Methods and techniques used to generate primary data in commercial marketing research. Design of research projects, methods for generating primary data, sampling of human populations, experimental design, and data analysis. Special emphasis is given to the importance of the Internet to marketing research.

The main objective of the course is completion of a full-scale marketing research study with data collection, analysis and reporting as a group project. The exercise requires the student to have a firm grasp of the all the components of the marketing research process in particular and the problem solving process in general.

Duration: 8 weeks
Credit Hours: 3
Analysis of internal factors influencing consumer behavior and identification of variables basic to the segmentation of consumer markets. Prerequisite or Corequisite: MK 310. SP.

Course objectives:

The student will be able to integrate the impact of consumer behavior into the marketing

management process. This will involve understanding the impact of consumer behavior to discover

BEST Marketing Mix.

Through the vehicle of group decision-making and other in-class activities, the student will demonstrate their understanding of three specific higher-level thinking ILO’s as follows:

a. The ability to understand consumer behavior factors that impact problem-solving process.

b. The ability to make and evaluate decisions based on appropriate criteria and projected consequences.

c. The ability to employ skeptical, evaluative, and logical approaches in processing information.

Duration: 8 weeks
Credit Hours: 3
Analysis of the techniques, methods, and technologies utilized by managers and entrepreneurs in digital, social, and mobile marketing strategies at various stages of product/brand life cycle. Prerequisite: MK 310. SU.

Course objectives:

  • Gain an understanding the underlying processes, opportunities, regulations, and application of marketing communication in the digital world.
  • Learn the core features of digital media technologies to strategically select the ideal channels to deliver the right marketing message to the right target audience at the right time.
  • Develop an understanding of the changing world of digital marketing to prepare for future opportunities and challenges.
  • Understand and interpret how marketing analytics reports, guides, and informs the decision making process.
Duration: 8 weeks
Credit Hours: 3
Principles and methods of effective personal selling, customer analysis and methods of sales presentations, and planning and coordinating the sales function. Prerequisite: MK 310. SP.

Course objectives:

  • Learn the basic fundamental principles of the selling process
  • Learn the importance and relevance of the selling process
  • Demonstrate the ability to communicate in a clear, concise and coherent manner
  • Demonstrate interpersonal skills which are critical for the selling process
Duration: 8 weeks
Credit Hours: 3
A study of the special problems of businesses in analyzing the environment affecting selection and development of international markets with respect to the firm’s resources and alternative foreign opportunities. Prerequisite: MK 310. 2015 CORE: Global Studies. FA.

Course objectives:

The student will be exposed to the international marketing management process. This will involve understanding the impact of culture to discover the BEST Marketing Mix. Assessment will be via in-class participation, group projects and research.

Through the vehicle of group decision-making and other in-class activities, the student will demonstrate their understanding of three specific higher-level thinking ILO’s as follows:

1. The ability to understand the cultural environments of Global Markets.

2. The ability to assess global market opportunities.

3. The ability to understand the current international market in order to develop future global marketing strategies.

Graduate faster with our Prior Learning Assessment (PLA)

Credit for prior learning recognizes your previous accomplishments, reducing your total cost and time to graduation. You may be closer to graduation than you think.

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