Avila University Master of Arts in Management with a concentration in Marketing Online

The study of the structure, individual and group behavior, and development of organizations.

This course is designed as a survey and overview of fundamental and intermediate statistical and financial concepts and techniques. The emphasis is primarily on the thought processes behind different types of analyses and secondarily on the mechanical execution of such analyses. The primary topics covered will blend key concepts from three disciplines: statistics, finance, and decision science.

This course focuses on the interpersonal communication and leadership skills needed for effective organizational development. The course emphasizes conflict management, presentation skills, and informal writing, as well as important leadership skills ranging from giving and receiving feedback to performance appraisals. The course is designed as a “train the trainers” course, enabling learners to later pass on skills to consulting clients, co-workers, and employees.

An experiential approach to the study of change for the internal or external OD professional or organizational manager. Topics regarding consulting and motivating for high-performing systems include interpersonal interventions, team development, and continuous improvement processes.

One of the most important skills leaders and practitioners can have is the ability to influence others to achieve work and organizational objectives. Many organizations welcome diversity as an asset, but lack strategic thinking for managing diversity, inclusion and belonging effectively. This program provides participants with a strategic planning model and an understanding of the critical role diversity councils play in organization success. There is a blend of facilitation skills and activities that will enable organizations to appoint effective diversity councils, develop a mission statement, a vision for the organization, objectives, strategies, and employee action plans.

This is a course about leadership theory specifically in the context of management and organizations. In this course, you will survey the broad spectrum of leadership theories and the research that led toward the theoretical conclusions. You will learn to appreciate the strength of the theories but understand the limitations so that as practitioners you can apply your own set of principles based on what we do know about leadership

This course is the capstone of the M.A. in Management program. It requires the completion of a faculty-approved project that demonstrates professional competence. The project is informed by and contributes to the appropriate discipline literature. It is comparable to a project a student would complete as an internal or external professional. The purpose of the Applied Research Project is the application and demonstration of skill and proficiency as a direct result of student learning accomplished throughout the Master’s program and in their work experience and integrating that with a knowledge base that provides evidence of the ability to research and give meaning to theory and assumptions

Introduction for managers and entrepreneurs to the fundamentals of marketing including product, pricing, promotion, distribution/logistics, segmentation and marketing research with special emphasis on global marketing and ethics.

Through case analysis and simulation technology, graduate students learn to analyze opportunities and challenges associated with the development, execution, evaluation, and redirection of marketing efforts in a wide range of organizations. Culminates in a real-world service-learning project. Prerequisite MK 610

Introduction to the special managerial considerations associated with marketing in international environments including legal/ethical, cultural, geographical and technological opportunities and challenges.

Study of advertising, personal selling, sales promotion, publicity and digital marketing/technology as they relate to managing successful brands and integrating marketing communication systems to ethically connect managers and entrepreneurs with diverse target markets.

Introduction for managers and entrepreneurs to the techniques, technologies and methods utilized in planning, executing, and communicating results of modern marketing research; culminates in a real-world service-learning project. Prerequisite MK 610

Analysis of the techniques, methods, and technologies utilized by managers and entrepreneurs in digital, social, and mobile marketing strategies at various stages of product/brand life cycle.