Program Overview
Explore our in-demand online master’s in marketing management
Prepare for management roles when you earn an online Master of Arts in Management with a concentration in Marketing from Avila University. Gain advanced leadership expertise in researching, planning, executing, and managing a comprehensive marketing system for any business. Master the qualitative aspects of marketing with essential coursework in creative storytelling, marketing communications, and consumer behavior.
This online M.A. Management – Marketing is optimized for working professionals like you. With the support of highly engaged faculty, accelerated 8-week courses and 100% online coursework, you can complete your program in as few as 12 months.
Marketing management career opportunities:
- Marketing Communications Manager
- Brand Manager
- Public Relations
- Marketing Communications Manager
- Brand Manager
- Public Relations
Personalized learning experience
You will receive a personalized learning experience online. Faculty regularly engages in value-added comments and feedback providing the same level of instruction as if you were in person.
Tuition
Gain a high-value online degree in marketing management with affordable tuition
The M.A. Management – Marketing online program tuition is the same affordable, pay-by-the-course rate for all U.S. residents. Fees are included in the total tuition. Financial aid may be available.
Program | Per Credit Hour | Per Course | Per Program |
---|---|---|---|
M.A. Management – Marketing | $600 | $1,800 | $18,000 |
Tuition breakdown:
Calendar
Remember these key dates and deadlines
Ideal for working professionals, the M.A. Management – Marketing online program features 8-week courses and multiple start dates each year so you can begin at the time that works best for you. View the full calendar for all upcoming starts and corresponding deadlines.
Term | Start Date | App Deadline | Document Deadline | Registration Deadline | Tuition Deadline | Class End Date | Term Length |
---|---|---|---|---|---|---|---|
Fall 1 2024 | 8/26/24 | 8/12/24 | 8/21/24 | 8/22/24 | 8/25/24 | 10/20/24 | 8 weeks |
Fall 2 2024 | 10/21/24 | 10/7/24 | 10/16/24 | 10/16/24 | 10/20/24 | 12/15/24 | 8 weeks |
Spring 1 2025 | 1/6/25 | 1/2/25 | 1/2/25 | 1/3/25 | 1/6/25 | 3/2/25 | 8 weeks |
Spring 2 2025 | 3/3/25 | 2/26/25 | 2/26/25 | 2/28/25 | 3/3/25 | 5/4/25 | 8 weeks |
Now enrolling:
Ready to take the next steps toward earning your next degree?
Admissions
Begin the admission process for the management marketing master's
We’ve simplified the admission process to help you get started quickly and easily. You can find all requirements for admission to the Avila online M.A. Management – Marketing below.
Admission Requirements:
- Bachelor's degree
- 2.75 GPA
- No GMAT or GRE required
In order to be eligible to receive an M.A. Management degree from Avila University, you must have the following:
- Bachelor's degree from an accredited institution
- GPA requirements for unconditional admission: 2.75 cumulative grade point average at the completion of the undergraduate degree
- GPA requirements for conditional admission: 2.5 cumulative grade point average at the completion of the undergraduate degree
- Official transcripts from all institutions previously attended
Submit all official transcripts to:
Email: [email protected]
Mail: Avila University
11901 Wornall Road
Kansas City, MO 64145
Courses
Take a look at the online marketing management degree courses
In order to earn the M.A. Management – Marketing online, you will complete 10 courses for a total of 30 credit hours. There are no leveling courses or prerequisites required.
Learning Outcomes:
- Articulate the impact of Organizational Development from both a historical perspective and future-oriented application
- Apply concepts, theories, models of the behavioral sciences that facilitate organizational change
- Understand the importance of data gathering and diagnosis in developing effective interventions
- Promote effective and ethical problem solving and decision-making for interventions from a systems perspective
- Recognize and understand the difference between individual, team, and organizational interventions
- Advance generative dialog and collaborative skills Gain skills that can be applied as functioning OD practitioners
Course objectives:
- To analyze problems associated with the development, execution, evaluation and redirection of marketing programs, plans and strategies in a wide range of organizations. This analysis will utilize the growing importance and usage of Internet marketing. The main objective of the course is the completion of a marketing plan as a term project
- The development of the marketing plan requires the student to have a firm grasp of all the components of the marketing system specifically and the problem-solving process in general
Students will be exposed to the international marketing management process. This will involve:
- The ability to understand the cultural environments of global markets.
- The ability to assess global market opportunities.
- The ability to understand the current international market in order to develop future global marketing strategies.
Course objectives:
- To examine the role of promotion in the marketing mix
- To study the nature of the communications process and its relationship to advertising. To provide in-depth coverage of strategic advertising budgeting choices, media planning, the advertising agency, the creative process, and the evaluation and control of advertising
- The main objective of the course is completion of an integrated marketing communications promotion campaign. The exercise requires the student to have a firm grasp of the all the components of the integrated marketing communications system in particular and the problem-solving process in general
Course objectives:
- Designed to make students intelligent users of marketing research data. Special emphasis is given to the importance of the Internet to marketing research
- A main objective of the course is completion of a full-scale marketing research study with data collection, analysis and reporting as a group project
Course objectives:
- Gain an understanding the underlying processes, opportunities, regulations, and application of marketing communication in the digital world
- Learn the core features of digital media technologies to strategically select the ideal channels to deliver the right marketing message to the right target audience at the right time
- Develop an understanding of the changing world of digital marketing to prepare for future opportunities and challenges
- Understand and interpret how marketing analytics reports, guides, and informs the decision- making process
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