Program Overview
What our MBA in Marketing online program offers you
Customize this online, IACBE-accredited Master of Business Administration with a concentration in Marketing program to fit your goals by selecting from industry-specific electives in international marketing, communication, analysis, and strategy. Curriculum provides experience leading real-world business projects and you will learn to manage and implement marketing processes for any organization.
Benefit from highly engaged faculty who offer one-on-one attention and support your aspirations as a leader in marketing. You will graduate prepared to identify client needs and utilize research, technology, and evaluation to sell goods, services, and ideas successfully.
Career opportunities in marketing:
- Marketing Manager
- Marketing Director
- Digital Marketing Manager
- CRM Manager
- Marketing Manager
- Marketing Director
- Digital Marketing Manager
- CRM Manager
Tuition
Our budget-friendly tuition can be paid as you go
The MBA in Marketing online program tuition is the same affordable, pay-by-the-course rate for all U.S. residents. Fees are included in the total tuition, and financial aid may be available. Choosing Avila University means choosing a top 10 affordable online master's program, according to Forbes (2024).
| Program | Per Credit Hour | Per Course | Per Program |
|---|---|---|---|
| MBA in Marketing | $600 | $1,800 | $18,000* |
Tuition breakdown:
Calendar
Upcoming dates and deadlines for our graduate degree in marketing program
Ideal for working professionals, the MBA in Marketing online program features 8-week courses and multiple start dates each year so you can begin at the time that works best for you. View the full calendar for all upcoming starts and corresponding deadlines.
| Term | Start Date | App Deadline | Document Deadline | Registration Deadline | Tuition Deadline | Class End Date | Term Length |
|---|---|---|---|---|---|---|---|
| Fall 2 2024 | 10/21/24 | 10/7/24 | 10/16/24 | 10/16/24 | 10/20/24 | 12/15/24 | 8 weeks |
| Spring 1 2025 | 1/6/25 | 1/2/25 | 1/2/25 | 1/3/25 | 1/6/25 | 3/2/25 | 8 weeks |
| Spring 2 2025 | 3/3/25 | 2/26/25 | 2/26/25 | 2/28/25 | 3/3/25 | 5/4/25 | 8 weeks |
Now enrolling:
Ready to take the next steps toward earning your next degree?
Admissions
Are you ready to apply? Check out our online admission requirements
We’ve simplified the admission process to help you get started quickly and easily. You can find all requirements for admission to the Avila online MBA in Marketing below.
Online Marketing MBA Admission Requirements:
- Bachelor's degree
- 2.75 GPA
- No GMAT or GRE required
In order to be eligible to receive an MBA degree from Avila University, you must have the following:
- Bachelor's degree from an accredited institution
- GPA requirements for unconditional admission: 2.75 cumulative grade point average at the completion of the undergraduate degree
- GPA requirements for conditional admission: 2.5 cumulative grade point average at the completion of the undergraduate degree
- Official transcripts from all institutions previously attended
Submit all official transcripts to:
Email: [email protected]
Mail: MBA Admissions
Avila University
11901 Wornall Road
Kansas City, MO 64145
Courses
What you’ll learn in your online MBA marketing degree courses
In order to earn the MBA in Marketing online, you will complete 10 courses for a total of 30 credit hours. There are no leveling courses or prerequisites required. Students who have not taken a statistics course in previous coursework will be required to take EC604 Statistical Analysis, increasing the total program credit hours to 33.
Course objectives:
- To analyze problems associated with the development, execution, evaluation and redirection of marketing programs, plans and strategies in a wide range of organizations. This analysis will utilize the growing importance and usage of Internet marketing. The main objective of the course is the completion of a marketing plan as a term project
- The development of the marketing plan requires the student to have a firm grasp of all the components of the marketing system specifically and the problem-solving process in general
Course objectives:
- Designed to make students intelligent users of marketing research data. Special emphasis is given to the importance of the Internet to marketing research
- A main objective of the course is completion of a full-scale marketing research study with data collection, analysis and reporting as a group project
Students will be exposed to the international marketing management process. This will involve:
- The ability to understand the cultural environments of global markets.
- The ability to assess global market opportunities.
- The ability to understand the current international market in order to develop future global marketing strategies.
Course objectives:
- To examine the role of promotion in the marketing mix
- To study the nature of the communications process and its relationship to advertising. To provide in-depth coverage of strategic advertising budgeting choices, media planning, the advertising agency, the creative process, and the evaluation and control of advertising
- The main objective of the course is completion of an integrated marketing communications promotion campaign. The exercise requires the student to have a firm grasp of the all the components of the integrated marketing communications system in particular and the problem-solving process in general
Course objectives:
- Gain an understanding the underlying processes, opportunities, regulations, and application of marketing communication in the digital world
- Learn the core features of digital media technologies to strategically select the ideal channels to deliver the right marketing message to the right target audience at the right time
- Develop an understanding of the changing world of digital marketing to prepare for future opportunities and challenges
- Understand and interpret how marketing analytics reports, guides, and informs the decision- making process
For students without any previous stats course, EC604 Statistical Analysis will be required. Any previous stats course taken will be reviewed to determine if EC604 is required.
The School of Business at Avila University has received specialized accreditation for its MBAs in Accounting, Finance, Healthcare Administration, International Business, Management, and Marketing through the International Accreditation Council for Business Education (IACBE).
*Students who have not taken a statistics course in previous coursework will be required to take EC604 Statistical Analysis, increasing the total program credit hours to 33 and total tuition to $19,800.
