Program Overview
Learn about the Avila international business bachelor’s degree online program
The 100% online Bachelor of Arts in International Business program gives you the ability to collaborate in foreign trades and markets with an emphasis on gaining a universal understanding of marketing, business law, and finance. Coursework combines foundational business principles with a liberal arts approach, elevating and broadening your skillset and preparing you for exciting opportunities anywhere in the world.
Tailor this affordable online international business bachelor’s degree by choosing electives that match your interests and inspire you to build the expertise that makes you a competitive hire for any organization. Benefit from personalized attention and guidance throughout the program.
Career opportunities:
- Business Operations Specialist
- International Sales
- Global Marketing Manager
- Business Operations Specialist
- International Sales
- Global Marketing Manager
$290
Per Credit Hour
Up to 90 hours
Transfer Credits
120
Credit Hours
Tuition
Discover the value of our low-cost tuition
The B.A. in International Business online program tuition is the same affordable, pay-as-you-go rate for all U.S. residents. Fees are included in the total tuition, and financial aid may be available.
Plus, a Prior Learning Assessment evaluates knowledge gained outside traditional academic environments and may help reduce your tuition and time to completion.
| Program | Per Credit Hour | Per Course |
|---|---|---|
| B.A. International Business | $290 | $870 |
Transfer Your Credits for Lower Tuition
Use our Tuition Estimator to see how affordable your degree could be. Slide the notch to the number of credits you've already earned—which may qualify for transfer credit—to get an estimate of what your degree might cost.
Transcripts sent from other colleges and universities will be evaluated, and accepted credits will be added to the student’s Avila record. The Tuition Estimator is not a guarantee or predictor of the number of credit hours that will be accepted. Amount of transfer credits accepted varies by program. View the desired program’s webpage for information about its transfer credit parameters.
Tuition breakdown:
$290
Per Credit Hour
Calendar
The schedule for our online degree in international business
Ideal for working professionals, the B.A. in International Business online program features 8-week courses and multiple start dates each year, so you can begin at the time that works best for you. View the full calendar for all upcoming starts and corresponding deadlines.
| Term | Start Date | App Deadline | Document Deadline | Registration Deadline | Tuition Deadline | Class End Date | Term Length |
|---|---|---|---|---|---|---|---|
| Spring 1 2025 | 1/6/25 | 12/20/24 | 12/20/24 | 1/3/25 | 1/6/25 | 3/2/25 | 8 weeks |
| Spring 2 2025 | 3/3/25 | 2/26/25 | 2/26/25 | 2/28/25 | 3/3/25 | 5/4/25 | 8 weeks |
Now enrolling:
2/26/25
Apply Date
3/3/25
Class Starts
Ready to take the next steps toward earning your degree?
Admissions
Steps to being admitted to the international business degree online program
We’ve simplified the admission process to help you get started quickly and easily. You can find all requirements for admission to the Avila online B.A. in International Business below.
Admission Requirements:
- Official transcripts
- 2.0 GPA in prior coursework
- Transfer up to 90 credits
In order to be eligible to receive a bachelor’s degree from Avila University, you must have the following:
- High school diploma
- Minimum 2.0 GPA on college coursework or 2.0 GPA on high school conferred transcript
- Official transcripts from all institutions previously attended
Submit all official transcripts to:
Email: [email protected]
Mail: Undergraduate Admissions
Avila University
11901 Wornall Road
Kansas City, MO 64145
In order to earn the B.A. in International Business online, you will complete 120 credit hours, including 35 credit hours of general education requirements, 60 credit hours of major requirements, and 25 credit hours of electives.
Courses
Discover what you will learn in our online international business B.A. classes
CO 110: Fundamentals of Communication
Duration: 8 Weeks weeks
Credit Hours: 3
This course provides an introductory and practical approach to the process of developing, understanding and refining communication skills. In this class, we will focus on several communication areas, including but not limited to: perception of self, language, interpersonal communication, cultural communication, small group dynamics, and public speaking skills. This is a Skills Level course. FA, SP, SU.
Course objectives:
- Develop and maintain interpersonal, small group and public communication skills for use in a career and social context.
- Apply verbal and non-verbal components of oral communication to real life situations.
EN 111: Composition I
Duration: 8 Weeks weeks
Credit Hours: 3
Development of a robust composition process centered on considerations of audience and purpose. Introduction to argument, including collegiate research practices and integration of reputable sources. Intense practice in close reading for understanding and analysis. Includes refinement of writing mechanics necessary for academic discourse in Standard American English. This is a skills level course. Prerequisite: EN 095 with a grade of "C" or better or appropriate placement exam scores. FA, SP
Course objectives:
- Use the computer to generate multiple drafts and demonstrate writing as a process.
- Strengthen skills in the construction and logical development of a clear and concise thesis.
AR 183: Survey Art II: From the Renaissance to Modernism
Duration: 8 Weeks weeks
Credit Hours: 3
A survey of major artists, artwork, styles, and techniques, from the Renaissance through the 20th Century with the primary focus on the major Western art movements (including architecture) and the relationship between the social function of art and its form, content, and context. 2015 CORE: Creativity & Culture, Acquire. 2020 CORE: Liberal Arts, Arts. SP.
Course objectives:
- Identify and explain the significance of major works of art.
- Recognize & describe the aesthetic elements which mark selected periods & artists.
BI 111: General Biology - Cell & Genes w/Lab
Duration: 8 Weeks weeks
Credit Hours: 4
A survey of cell theory (cellular structure and function) and molecular genetics that illustrates the nature and limits of science and two of the fundamental concepts of the life sciences. Elements of evolutionary theory will be discussed throughout the course and examples from all kingdoms of life will be used. Laboratory will introduce students to methods of microscopy, modeling, and experimental design and analysis. This course will identify key theories of science, including contributions and limitations of scientific discovery. 3 hours lecture, 3 hours laboratory per week. 2015 CORE: Explorations of Nature, Acquire. 2020 CORE: Liberal Arts, Natural Science. FA, SP.
Course objectives:
- Identify the basic molecules of life and to predict their properties and reactions.
- Connect the genetics of all biological life and understand the basic flow of genetic information.
EN 278: Global Lit
Duration: 8 Weeks weeks
Credit Hours: 3
Through the lens of literature, this course explores the flows of people and their culture and labor across borders. Each text is examined in terms of its artistic and political dimensions with a focus on identity, gender politics, and historical revision. Rather than discrete nations and single cultures, the course concentrates on movement, hybridity, and multiplicity. In addition to physical movement, the course examines other possessions that move across the borders including information, language, traditions, and beliefs, examining ways in which people remember, reimagine, and reshape their sense of self and community. Prerequisite: EN 111 or EN 112. 2015 CORE: Social Justice & Civic Life, Acquire, Global Studies. 2020 CORE: Liberal Arts, Literature/Rhetoric. FA, SP.
Course objectives:
- Appreciate the aesthetic qualities of literary texts and develop an awareness of influential critical and interpretive methods
- Analyze and interpret works from different historical and cultural traditions using appropriate critical terms of literary analysis and responding to questions about genre, style, and content or theme
HI 204: American Experience II
Duration: 8 Weeks weeks
Credit Hours: 3
This course is a survey of major political, social, cultural, and economic changes in United States history from 1865 to the present, with emphasis on the development of industrial society, consumerism, the expanding role of the United States in world affairs, as well as civil rights and other social movements. Meets the lower-division requirement for American History in the history major. 2015 CORE: Social Justice & Civic Life, Acquire. 2020 CORE: Liberal Arts, History.
Course objectives:
- Knowledge: Identify and characterize the major questions of United States and World history in terms of continuity and change using relevant political, economic, social, religious, and cultural institutions, traditions, and beliefs.
- Theory: Demonstrate an understanding of the effects of race, gender, class, ethnicity, or religion on the experiences of ordinary and extraordinary people of the past using current historical theory and methodology.
MA 117: Mathematical Modeling and Reasoning
Duration: 8 Weeks weeks
Credit Hours: 4
The purpose of this course is to provide a comprehensive overview of the skills required to navigate the mathematical demands of modern life and prepare students for a deeper understanding of information presented in mathematical terms. Emphasis is placed on improving students’ ability to draw conclusions, make decisions, and communicate effectively in mathematical situations that depend upon multiple factors. 2020 Core: Liberal Arts, Mathematics. SP, SU.
Course objectives:
- Perform operation with real numbers. Evaluate algebraic expressions.
- Solve and apply linear equations and inequalities.
PL 255: Ethics
Duration: 8 Weeks weeks
Credit Hours: 3
This course is a critical examination of a range of major ethical theories, where students will systematically reason through and discuss major ethical notions as well as notions of ethical agency. Questions that might be covered include but are not limited to: How do we as members of communities live? How ought we live? What are the differences between good and bad choices? Why should I act other than what is in my self-interest? Do I have duties to myself and others? If so, what are those duties? What kinds of actions are morally significant or irrelevant to moral thinking? 2015 CORE: Social Justice & Civic Life, Transform. 2020 CORE: Liberal Arts, Philosophy. FA, SP.
Course objectives:
- Obtain knowledge of basic ethical theories and how they apply to all areas of live: personal, professional and societal.
- Recognize the differences between moral absolutism, relativism and pluralism.
SO 101: Intro to Sociology
Duration: 8 Weeks weeks
Credit Hours: 3
This course provides an introduction to the discipline of sociology. The course emphasizes how a scientific approach can be used to understand the social world, with a particular focus on inequality, social institutions, and social change. 2015 CORE: Social Justice & Civic Life, Acquire. 2020 CORE: Liberal Arts, Social Sciences. FA, SP.
Course objectives:
- Develop an understanding of the sociological perspective
- Compare and contrast the major concepts, ideas and methods of sociology
RS 117: World Religions
Duration: 8 Weeks weeks
Credit Hours: 3
This course offers both a historical and critical look at human religious experience through a study of the world’s many religious traditions. Topics include: the varieties of religious belief and the historical/political experiences that inspired them, including ideas of the holy and sacred, scriptures, myths, symbols, rituals, and morality. 2015 CORE: Belief & Reason, Acquire, Global Studies. 2020 CORE: Liberal Arts, Religious Studies, Global Studies. FA, SP.
Course objectives:
- Learn the primary features of the major world religious systems, with special focus on scriptures, social and cultural formations, history, myths and rituals, ethics, and the category “sacred”
- Learn to interrogate the methodologies used in discussing the categories of “world religions” and “religious experience,” with particular focus on the role that dominant narratives and elite discourses play in the formation of these systems
IS 311 (IS/GS): Peace Studies
Duration: 8 Weeks weeks
Credit Hours: 3
This course provides an interdisciplinary (religious studies, communication, philosophy, sociology, history, and economics) approach to achieving peace on a personal, local, national, and international level. The focus is on developing practical strategies for creating peace and living peacefully in a global society. 2015 CORE: Social Justice & Civic Life, Contribute, Interdisciplinary Studies, Global Studies.
Course objectives:
- Examine the development of peace research and peace studies over the last 50 years.
- Understand the breadth and scope of the interdisciplinary field of peace studies.
AC 201: Accounting I
Duration: 8 Weeks weeks
Credit Hours: 3
Introduction to the terminology, concepts, and procedures of accounting. Prerequisite: MA 117 or higher. FA.
Course objectives:
- Describe the nature of accounting & its use in the business world.
- Explain the concepts & principles that underlie accounting & provide the basics for external reporting.
AC 202: Principles of Accounting II
Duration: 8 Weeks weeks
Credit Hours: 3
Accounting for corporations and manufacturing firms; also involves analyzing financial statements. Prerequisite: AC 201. SP.
Course objectives:
- Apply basic accounting principles in recording and reporting a firm’s activities and their application to business decision-making
- Prepare financial statements and analyze relationships on the statements in evaluating business performance
BU 305: Legal Aspects of Business
Duration: 8 Weeks weeks
Credit Hours: 3
The study of legal issues inherent to business operations such as contracts, torts, and crimes; the web of legal, social, political, and economic systems that business operates in locally, nationally, and internationally; and the frameworks available to assist business in legal problem-solving and ethical decision-making. 2015 CORE: Belief & Reason, Acquire. FA, SP.
Course objectives:
- Demonstrate knowledge of local and global business organizations through the study of major disciplines within the fields of business.
- Diagram the state and federal legal systems and explain how civil and criminal cases proceed through the systems.
- Explain how law is an expression of social, political and economic forces.
- Evaluate the law as an expression of ethical, social, political and economic forces.
- Recognize legal issues in personal and professional situations and use legal concepts and terminology to explain them.
- Identify and research appropriate legal resources to assist in analyzing situations with legal implications in personal and professional life.
- Critically analyze business and personal situations from a legal perspective.
- Identify influential frameworks for problem solving and ethical decision making.
- Make personal and professional decisions that appropriately use legal knowledge.
- Explain the importance of contracts in the American Society.
- Recognize and discuss the legal issues in contract formation, performance, breach of contract and remedies.
- Recognize and discuss the various crimes and torts that may arise in business situations.
- Discuss the legal implications of organizing a business as a sole proprietorship, a partnership or a corporation.
- Explain the function, structure and interrelationship of the legal, political, social and economic systems in the United States.
BU 321: Management
Duration: 8 Weeks weeks
Credit Hours: 3
Principles of management applicable to any organization including functions, processes, and behavior concepts. FA, SP.
Course objectives:
- Demonstrate an understanding of management theory necessary to perform successfully in a management position.
- Apply basic management knowledge and techniques to the management functions of decision- making, planning, organizing, staffing, directing, and controlling, in order to enhance achievement of organizational goals and objectives.
BU 498: Writing a Business Plan
Duration: 8 Weeks weeks
Credit Hours: 3
This course is designed to synthesize the student’s learning in the Bachelor of Arts in Business Administration major through writing a business plan. Course specifics include creating a road map or written description with developing an idea, securing funding, creating a brand, and marketing, promoting and evaluating a set of business goals essential for success. This course meets the capstone requirement in the Bachelor of Arts in Business Administration major. Prerequisite: BU 310, BU 321, BU 322, and BU 330. SP.
Course objectives:
- Demonstrate knowledge of local and global business organizations through the study of major disciplines within the fields of business.
- Apply methods of quantitative data analysis to support organizational decision-making processes.
CO 312: Writing Plans & Proposals
Duration: 8 Weeks weeks
Credit Hours: 3
This writing intensive course is designed to practice writing business plans, proposals, and the various types of presentations encountered in the world of commerce. We focus on three main communication areas: developing and organizing corporate documents; using language that communicates clearly, concisely, and correctly; and achieving positive results. Prerequisite: EN 112. 2015 CORE: Creativity & Culture, Transform. FA.
Course objectives:
- Clarify and articulate a personal value system as a framework for ethical decision-making and behavior.
- Participate in group interaction to achieve an identified goal.
CS 210: Navigating the Digital Society
Duration: 8 Weeks weeks
Credit Hours: 3
This course prepares students to navigate the information technology that defines and permeates our society. Students will acquire a working vocabulary about information technology and an understanding of its fundamental concepts in the context of social justice and civic life, equipping them to make effective, informed information technology decisions for both personal and professional use as they participate in our society. Students will also develop intermediate- and high-level skills in information technology tools commonly used in our society: e.g. word processing, spreadsheet, database, and presentation software packages. 2015 CORE: Social Justice & Civic Life, Transform. FA, SP.
Course objectives:
- Operate a computer using productivity applications to accomplish tasks
- Show knowledge of social and ethical issues relating to computer use
EC 202: Microeconomics
Duration: 8 Weeks weeks
Credit Hours: 3
An introductory survey of economic principles relating to individual and firm choice within a market based economy. Topics include specialization, an overview of economic systems, a focus on supply and demand, an introduction to price determination and resource allocation, international trade, market failure and government corrective policies, firm market structure, cost and production, and labor markets. Prerequisite: MA 117 or higher. 2015 CORE: Exploration of Nature, Acquire. 2020 Core: Liberal Arts, Social Sciences. FA, SP.
Course objectives:
- Explain the basic functioning of the functions of supply and demand as well as draw supply and demand curves and manipulate these curves when performing economic analysis.
- Identify and apply the determinants of supply and determinants of demand.
EC 203: Principles of Macroeconomics
Duration: 8 Weeks weeks
Credit Hours: 3
An introductory survey of economic principles relating to the economy as a whole. Topics include national income determination, inflation, unemployment, fiscal and monetary policy, the banking system, international trade, and foreign exchange rate markets. The role of government in a market economy and interconnectedness of policies around the globe are considered. Prerequisites: MA 115 or higher and either EC 201 or EC 202. 2015 CORE: Social Justice & Civic Life. Acquire.
Course objectives:
- Explain how the economy operates and will be able to identify the determinants of aggregate levels of economic activity.
- Identify the tools used by the government and by the Federal Reserve to influence the economy. Student will also know how changes in these policy tools affect individual economic behavior.
EC 240: Statistical Analysis
Duration: 8 Weeks weeks
Credit Hours: 3
Introduction to basic statistical techniques for students in business and economics. Prerequisite: MA 117 or higher. FA, SP.
Course objectives:
- Organize data into appropriate graphical and tabular representations.
- Calculate and interpret measures of central tendency and dispersion.
EN 112: Composition II: Rhetorical Argument
Duration: 8 Weeks weeks
Credit Hours: 3
Expansion of writing skills with training in academic research, proper citation, and reasoned argument. Emphasis on persuasive composition, including critical analysis of arguments and rhetorically attentive arguments from evidence. Refinement of a mature writing process centered in revision practices. Includes close reading for understanding, analysis, evaluation, and response. May not be taken concurrently with EN111. This is a skills level course. Prerequisite: EN 111 with a grade of “C” or better or appropriate placement exam scores. 2015 CORE: Belief & Reason, Acquire. FA, SP.
Course objectives:
- Write a clear, well developed, effectively organized, and convincingly reasoned paper.
- Demonstrate knowledge of the values of many diverse Americans and of the writing strategies successful authors use to communicate ideas clearly through reading and responding.
BU 330: Finance
Duration: 8 Weeks weeks
Credit Hours: 3
Study of financing organizations with an emphasis on corporations. Prerequisites: AC 202, EC 202, EC 240 and MA 117 or higher. 2015 CORE: Social Justice & Civic Life, Transform. FA, SP, SU.
Course objectives:
- Understand the principles of finance and basic legal forms of the business organization.
- Describe financial markets and discuss interest rate theory.
BU 310: Marketing
Duration: 8 Weeks weeks
Credit Hours: 3
Introduction to the principles and practices of marketing goods and services. Strategy and planning are emphasized as well as a thorough treatment of product, pricing, physical distribution, and promotional issues. The marketing concept is given extensive treatment. Prerequisites: EN 111 and CO 110. FA, SP.
Course objectives:
- The roles of marketing in society, industry, and the individualized firm
- Potential marketing opportunities
PY 101: General Psychology
Duration: 8 Weeks weeks
Credit Hours: 3
An introduction to the theories, methods, and perspectives that psychologists use to describe and explain behavior and mental processes. 2015 CORE: Explorations of Nature, Acquire. 2020 CORE: Liberal Arts, Social Sciences. FA, SP.
Course objectives:
1: Knowledge Base in Psychology
1.1a: Use basic psychological terminology, concepts, and theories in psychology to explain behavior and mental processes.
1.1b: Explain why psychology is a science with the primary objectives of describing, understanding, predicting, and controlling behavior and mental processes.
1.2a: Identify key characteristics of major content domains in psychology (e.g., cognition and learning, developmental, biological, and sociocultural).
2: Scientific Inquiry and Critical Thinking
2.1b: Use psychology concepts to explain personal experiences and recognize the potential for flaws in behavioral explanations based on simplistic, personal theories.
2.1a: Describe the value and limitations of using theories to explain behavioral phenomena.
2.1b: Describe common fallacies in thinking (e.g. confirmation bias, post hoc explanations, implying causation from correlation) that impair accurate conclusions and predictions.
2.2b: Describe what kinds of additional information beyond personal experience are acceptable in developing behavioral explanations (i.e., popular press reports vs. scientific findings).
3: Ethical and Social Responsibility in a Diverse World
3.1a Describe key regulations in the APA Ethics Code for protection of human or nonhuman research participants.
5: Professional Development
5.1d Describe how psychology’s content applies to business, health care, educational, and other workplace settings.
PY 373: Diversity in the Workplace
Duration: 8 Weeks weeks
Credit Hours: 3
This interactive course increases your understanding of a variety of models of individual, cultural, and social group identities, focusing on several contemporary frameworks for understanding differences. Special emphasis is placed on providing the skills and competencies necessary for working with multicultural, inclusive teams. Prerequisite: PY 101. 2015 CORE: Creativity & Culture, Contribute, Global Studies, Community Engagement. FA, SP, SU.
Course objectives:
- Define and describe terms and concepts associated with, and identify actual examples of, diversity in the context of various environments.
- Differentiate between Cultural Awareness, Cultural Appreciation, and Cultural Appropriation.
- Describe the roots and current state of the feminist movement and how it relates to today’s diversity oriented workplaces.
- Analyze the data and claims surrounding the gender wage gap.
BL 347: International Business Law
Duration: 8 Weeks weeks
Credit Hours: 3
A study of the principles, laws, and organizations that impact the management of an international business transaction. The course will cover the law of international trade, licensing, and investment and explore the roles played by legal, financial, accounting, and management professionals in international business transactions. Prerequisite: BL 305.
Course objectives:
- Ability to comprehend legal rule and principles.
- Ability to apply law to specific set of facts, and then form conclusion as to result of applications of these rules.
- Ability to analyze case decisions to distinguish material and controlling facts, procedures and decisions from dictation.
- Employ skeptical, evaluative and logical approaches in processing information and drawing conclusions.
- Be able to use deductive and inductive reasoning to solve business problems.
- An understanding of the legal environment of international business.
- An understanding of international law and the world’s legal systems.
- An understanding of how international commercial can be resolved.
- An introductory understanding of international sales, credit and commercial transactions.
- Knowledge of the international regulation of business.
- Knowledge of international and U.S. Trade law.
EC 382: International Economics
Duration: 8 Weeks weeks
Credit Hours: 3
An introduction to the theory, structure, and policies of international trade and international financial institutions. Prerequisites: EC 202 and EC 203
Course objectives:
- Learn basic international economic concepts
- Study international trade using quantitative and qualitative methods
- Investigate trade theories and policies
- Review foreign exchange, balance-of-payments and the current account
- Analyze international aggregate supply and demand
FI 437: International Finance
Duration: 8 Weeks weeks
Credit Hours: 3
A survey of major issues in international financial management. Major topics covered include: introduction to international financial markets, exchange rate determination, currency derivatives, international arbitrate and interest rate parity, purchasing power parity, exchange rate forecasting, measuring exchange rate risk, and exchange rate risk management. Prerequisite: FI 330. 2015 CORE: Global Studies.
Course objectives:
- Understand critical international finance and business concepts.
- Understand and reflect on the diversity of international financial market environment across different countries including the bond markets, the equity market and the money market.
- Reflect and analyze the opportunities and challenges provided by international financial markets to MNCs.
- Development understanding of the foreign exchange market, different theories about exchange rate determination, and different exchange rate regimes.
- Consider and evaluate the impacts of specific local or firm actions on global community.
- Examines and evaluate the development of global organizations and institutional over time and its effects upon the financial system, the economy and the society.
- Build strong analytical skills and data processing abilities to analyze real exchange rate data and understand exchange rate movement and behavior.
- Be able to carry out exchange rate forecasting using different techniques.
- Build strong analytical skills to solve real business problems faced by multinational corporations.
- Apply critical thinking to make informed decisions in the international context.
- Identify potential risk factors and learn to measure risk exposure and perform risk management in a global business setting using various approaches.
- Demonstrate professional communication skills in the business setting via written, oral and technological means.
MG 411: International Management
Duration: 8 Weeks weeks
Credit Hours: 3
This course examines various issues related to managing international business effectively. The purpose is to develop skills in identifying critical issues facing, analyzing key factors related to and developing solutions for business that either compete or will compete in global business environments. Prerequisite: MG 321 or MG 322. FA, even years.
Course objectives:
- Know the theories, concepts, and tools useful for managing in the international context.
- Develop a “global” orientation in their approach to business issues, while paying close attention to the importance of local responsiveness.
- Appreciate the complexity and challenges facing modern organizations in a globalizing world economy.
- Understand the social, cultural, political, legal, ethical, economic and technological contexts in which businesses operate when dealing with foreign markets and/or trade.
- Appreciate the importance of adapting organizations to foreign environments.
- Emphasize and strengthen students’ interpersonal and group work skills, particularly in the international context.
- Enhance critical thinking by applying theories and concepts to various exercises and projects dealing with international settings.
MK 411: International Marketing
Duration: 8 Weeks weeks
Credit Hours: 3
A study of the special problems of businesses in analyzing the environment affecting selection and development of international markets with respect to the firm’s resources and alternative foreign opportunities. Prerequisite: MK 310. 2015 CORE: Global Studies. FA.
Course objectives:
The student will be exposed to the international marketing management process. This will involve understanding the impact of culture to discover the BEST Marketing Mix. Assessment will be via in-class participation, group projects and research.
Through the vehicle of group decision-making and other in-class activities, the student will demonstrate their understanding of three specific higher-level thinking ILO’s as follows:
1. The ability to understand the cultural environments of Global Markets.
2. The ability to assess global market opportunities.
3. The ability to understand the current international market in order to develop future global marketing strategies.
