Program Overview
Learn more about our B.A. in Marketing online
Launch a dynamic marketing career when you earn an online Bachelor of Arts in Marketing from Avila University. In this program, you will learn the fundamental marketing competencies employers seek when you master the techniques, methods, and technologies used throughout the product life cycle. Prepare to communicate effectively across any organization with multidisciplinary coursework in core business concepts such as accounting, economics, finance, and management.
Our B.A. in Marketing online program is carefully designed to combine values-based education and practical, real-world experience. With the support of highly engaged faculty who is committed to providing you with a well-rounded education, you will begin your marketing career equipped with the tools necessary for success.
Career opportunities:
- Marketing Specialist
- Marketing Coordinator
- Marketing Analyst
- Marketing Specialist
- Marketing Coordinator
- Marketing Analyst
Tuition
Discover the value of our budget-friendly tuition
The B.A. in Marketing online program tuition is the same affordable, pay-as-you-go rate for all U.S. residents. Fees are included in the total tuition, and financial aid may be available.
Plus, a Prior Learning Assessment evaluates knowledge gained outside traditional academic environments and may help reduce your tuition and time to completion.
| Program | Per Credit Hour | Per Course |
|---|---|---|
| B.A. Marketing | $290 | $870 |
Transfer Your Credits for Lower Tuition
Use our Tuition Estimator to see how affordable your degree could be. Slide the notch to the number of credits you've already earned—which may qualify for transfer credit—to get an estimate of what your degree might cost.
Transcripts sent from other colleges and universities will be evaluated, and accepted credits will be added to the student’s Avila record. The Tuition Estimator is not a guarantee or predictor of the number of credit hours that will be accepted. Amount of transfer credits accepted varies by program. View the desired program’s webpage for information about its transfer credit parameters.
Tuition breakdown:
Calendar
See the schedule for our marketing bachelor’s degree online
Ideal for working professionals, the B.A. in Marketing online program features 8-week courses and multiple start dates each year so you can begin at the time that works best for you. View the full calendar for all upcoming starts and corresponding deadlines.
| Term | Start Date | App Deadline | Document Deadline | Registration Deadline | Tuition Deadline | Class End Date | Term Length |
|---|---|---|---|---|---|---|---|
| Spring 1 2025 | 1/6/25 | 12/20/24 | 12/20/24 | 1/3/25 | 1/6/25 | 3/2/25 | 8 weeks |
| Spring 2 2025 | 3/3/25 | 2/26/25 | 2/26/25 | 2/28/25 | 3/3/25 | 5/4/25 | 8 weeks |
Now enrolling:
Ready to take the next steps toward earning your degree?
Admissions
Understand the requirements for our online degree in marketing
We’ve simplified the admission process to help you get started quickly and easily. You can find all requirements for admission to the Avila online B.A. in Marketing below.
Admission Requirements:
- Official transcripts
- 2.0 GPA in prior coursework
- Transfer up to 90 credits
In order to be eligible to receive a bachelor’s degree from Avila University, you must have the following:
- High school diploma
- Minimum 2.0 GPA on college coursework or 2.0 GPA on high school conferred transcript
- Official transcripts from all institutions previously attended
Submit all official transcripts to:
Email: [email protected]
Mail: Undergraduate Admissions
Avila University
11901 Wornall Road
Kansas City, MO 64145
Courses
Read about our B.A. in Marketing online coursework
In order to earn the B.A. in Marketing online, you will complete 120 credit hours, including 35 credit hours of general education requirements, 60 credit hours of major requirements, and 25 credit hours of electives.
Course objectives:
- Develop and maintain interpersonal, small group and public communication skills for use in a career and social context.
- Apply verbal and non-verbal components of oral communication to real life situations.
Course objectives:
- Use the computer to generate multiple drafts and demonstrate writing as a process.
- Strengthen skills in the construction and logical development of a clear and concise thesis.
Course objectives:
- Identify and explain the significance of major works of art.
- Recognize & describe the aesthetic elements which mark selected periods & artists.
Course objectives:
- Identify the basic molecules of life and to predict their properties and reactions.
- Connect the genetics of all biological life and understand the basic flow of genetic information.
Course objectives:
- Appreciate the aesthetic qualities of literary texts and develop an awareness of influential critical and interpretive methods
- Analyze and interpret works from different historical and cultural traditions using appropriate critical terms of literary analysis and responding to questions about genre, style, and content or theme
Course objectives:
- Knowledge: Identify and characterize the major questions of United States and World history in terms of continuity and change using relevant political, economic, social, religious, and cultural institutions, traditions, and beliefs.
- Theory: Demonstrate an understanding of the effects of race, gender, class, ethnicity, or religion on the experiences of ordinary and extraordinary people of the past using current historical theory and methodology.
Course objectives:
- Perform operation with real numbers. Evaluate algebraic expressions.
- Solve and apply linear equations and inequalities.
Course objectives:
- Obtain knowledge of basic ethical theories and how they apply to all areas of live: personal, professional and societal.
- Recognize the differences between moral absolutism, relativism and pluralism.
Course objectives:
- Develop an understanding of the sociological perspective
- Compare and contrast the major concepts, ideas and methods of sociology
Course objectives:
- Learn the primary features of the major world religious systems, with special focus on scriptures, social and cultural formations, history, myths and rituals, ethics, and the category “sacred”
- Learn to interrogate the methodologies used in discussing the categories of “world religions” and “religious experience,” with particular focus on the role that dominant narratives and elite discourses play in the formation of these systems
Course objectives:
- Examine the development of peace research and peace studies over the last 50 years.
- Understand the breadth and scope of the interdisciplinary field of peace studies.
Course objectives:
- Describe the nature of accounting & its use in the business world.
- Explain the concepts & principles that underlie accounting & provide the basics for external reporting.
Course objectives:
- Apply basic accounting principles in recording and reporting a firm’s activities and their application to business decision-making
- Prepare financial statements and analyze relationships on the statements in evaluating business performance
Course objectives:
- Demonstrate knowledge of local and global business organizations through the study of major disciplines within the fields of business.
- Diagram the state and federal legal systems and explain how civil and criminal cases proceed through the systems.
- Explain how law is an expression of social, political and economic forces.
- Evaluate the law as an expression of ethical, social, political and economic forces.
- Recognize legal issues in personal and professional situations and use legal concepts and terminology to explain them.
- Identify and research appropriate legal resources to assist in analyzing situations with legal implications in personal and professional life.
- Critically analyze business and personal situations from a legal perspective.
- Identify influential frameworks for problem solving and ethical decision making.
- Make personal and professional decisions that appropriately use legal knowledge.
- Explain the importance of contracts in the American Society.
- Recognize and discuss the legal issues in contract formation, performance, breach of contract and remedies.
- Recognize and discuss the various crimes and torts that may arise in business situations.
- Discuss the legal implications of organizing a business as a sole proprietorship, a partnership or a corporation.
- Explain the function, structure and interrelationship of the legal, political, social and economic systems in the United States.
Course objectives:
- Demonstrate an understanding of management theory necessary to perform successfully in a management position.
- Apply basic management knowledge and techniques to the management functions of decision- making, planning, organizing, staffing, directing, and controlling, in order to enhance achievement of organizational goals and objectives.
Course objectives:
- Demonstrate knowledge of local and global business organizations through the study of major disciplines within the fields of business.
- Apply methods of quantitative data analysis to support organizational decision-making processes.
Course objectives:
- Clarify and articulate a personal value system as a framework for ethical decision-making and behavior.
- Participate in group interaction to achieve an identified goal.
Course objectives:
- Operate a computer using productivity applications to accomplish tasks
- Show knowledge of social and ethical issues relating to computer use
Course objectives:
- Explain the basic functioning of the functions of supply and demand as well as draw supply and demand curves and manipulate these curves when performing economic analysis.
- Identify and apply the determinants of supply and determinants of demand.
Course objectives:
- Explain how the economy operates and will be able to identify the determinants of aggregate levels of economic activity.
- Identify the tools used by the government and by the Federal Reserve to influence the economy. Student will also know how changes in these policy tools affect individual economic behavior.
Course objectives:
- Organize data into appropriate graphical and tabular representations.
- Calculate and interpret measures of central tendency and dispersion.
Course objectives:
- Write a clear, well developed, effectively organized, and convincingly reasoned paper.
- Demonstrate knowledge of the values of many diverse Americans and of the writing strategies successful authors use to communicate ideas clearly through reading and responding.
Course objectives:
- Understand the principles of finance and basic legal forms of the business organization.
- Describe financial markets and discuss interest rate theory.
Course objectives:
- The roles of marketing in society, industry, and the individualized firm
- Potential marketing opportunities
Course objectives:
1: Knowledge Base in Psychology
1.1a: Use basic psychological terminology, concepts, and theories in psychology to explain behavior and mental processes.
1.1b: Explain why psychology is a science with the primary objectives of describing, understanding, predicting, and controlling behavior and mental processes.
1.2a: Identify key characteristics of major content domains in psychology (e.g., cognition and learning, developmental, biological, and sociocultural).
2: Scientific Inquiry and Critical Thinking
2.1b: Use psychology concepts to explain personal experiences and recognize the potential for flaws in behavioral explanations based on simplistic, personal theories.
2.1a: Describe the value and limitations of using theories to explain behavioral phenomena.
2.1b: Describe common fallacies in thinking (e.g. confirmation bias, post hoc explanations, implying causation from correlation) that impair accurate conclusions and predictions.
2.2b: Describe what kinds of additional information beyond personal experience are acceptable in developing behavioral explanations (i.e., popular press reports vs. scientific findings).
3: Ethical and Social Responsibility in a Diverse World
3.1a Describe key regulations in the APA Ethics Code for protection of human or nonhuman research participants.
5: Professional Development
5.1d Describe how psychology’s content applies to business, health care, educational, and other workplace settings.
Course objectives:
To analyze problems associated with the development, execution, evaluation and redirection of marketing programs, plans and strategies in a wide range of organizations. This analysis will utilize the growing importance and usage of Internet marketing. The main objective of the course is the completion of a marketing plan as a trimester project. The exercise requires the student to have a firm grasp of the all the components of the marketing system in particular and the problem-solving process in general.
Course objectives:
Designed to make students intelligent users of marketing research data. The interrelationship between marketing research and marketing management. Methods and techniques used to generate primary data in commercial marketing research. Design of research projects, methods for generating primary data, sampling of human populations, experimental design, and data analysis. Special emphasis is given to the importance of the Internet to marketing research.
The main objective of the course is completion of a full-scale marketing research study with data collection, analysis and reporting as a group project. The exercise requires the student to have a firm grasp of the all the components of the marketing research process in particular and the problem solving process in general.
Course objectives:
The student will be able to integrate the impact of consumer behavior into the marketing management process. This will involve understanding the impact of consumer behavior to discover BEST Marketing Mix. Through the vehicle of group decision-making and other in-class activities, the student will demonstrate their understanding of three specific higher-level thinking ILO’s as follows:
- The ability to understand consumer behavior factors that impact problem-solving process.
- The ability to make and evaluate decisions based on appropriate criteria and projected consequences.
- The ability to employ skeptical, evaluative, and logical approaches in processing information.
Course objectives:
- Gain an understanding the underlying processes, opportunities, regulations, and application of marketing communication in the digital world.
- Learn the core features of digital media technologies to strategically select the ideal channels to deliver the right marketing message to the right target audience at the right time.
- Develop an understanding of the changing world of digital marketing to prepare for future opportunities and challenges.
- Understand and interpret how marketing analytics reports, guides, and informs the decision making process.
Course objectives:
- Learn the basic fundamental principles of the selling process
- Learn the importance and relevance of the selling process
- Demonstrate the ability to communicate in a clear, concise and coherent manner
- Demonstrate interpersonal skills which are critical for the selling process
Course objectives:
The student will be exposed to the international marketing management process. This will involve understanding the impact of culture to discover the BEST Marketing Mix. Assessment will be via in-class participation, group projects and research.
Through the vehicle of group decision-making and other in-class activities, the student will demonstrate their understanding of three specific higher-level thinking ILO’s as follows:
1. The ability to understand the cultural environments of Global Markets.
2. The ability to assess global market opportunities.
3. The ability to understand the current international market in order to develop future global marketing strategies.
