Program Overview
Explore our in-demand online master’s in marketing management
Prepare for management roles when you earn an online Master of Arts in Management with a concentration in Marketing from Avila University. Gain advanced leadership expertise in researching, planning, executing, and managing a comprehensive marketing system for any business. Master the qualitative aspects of marketing with essential coursework in creative storytelling, marketing communications, and consumer behavior.
This online M.A. Management – Marketing is optimized for working professionals like you. With the support of highly engaged faculty, accelerated 8-week courses and 100% online coursework, you can complete your program in as few as 12 months.
Marketing management career opportunities:
- Marketing Communications Manager
- Brand Manager
- Public Relations
- Marketing Communications Manager
- Brand Manager
- Public Relations
$18,000
Total Tuition
As few as 12 months
Duration
30
Credit Hours
Tuition
Gain a high-value online degree in marketing management with affordable tuition
The M.A. Management – Marketing online program tuition is the same affordable, pay-by-the-course rate for all U.S. residents. Fees are included in the total tuition, and financial aid may be available. Choosing Avila University means choosing a top 10 affordable online master's program, according to Forbes (2024).
| Program | Per Credit Hour | Per Course | Per Program |
|---|---|---|---|
| M.A. Management – Marketing | $600 | $1,800 | $18,000 |
Tuition breakdown:
$18,000
Total Tuition
$600
Per Credit Hour
Calendar
Remember these key dates and deadlines
Ideal for working professionals, the M.A. Management – Marketing online program features 8-week courses and multiple start dates each year so you can begin at the time that works best for you. View the full calendar for all upcoming starts and corresponding deadlines.
| Term | Start Date | App Deadline | Document Deadline | Registration Deadline | Tuition Deadline | Class End Date | Term Length |
|---|---|---|---|---|---|---|---|
| Fall 2 2024 | 10/21/24 | 10/7/24 | 10/16/24 | 10/16/24 | 10/20/24 | 12/15/24 | 8 weeks |
| Spring 1 2025 | 1/6/25 | 1/2/25 | 1/2/25 | 1/3/25 | 1/6/25 | 3/2/25 | 8 weeks |
| Spring 2 2025 | 3/3/25 | 2/26/25 | 2/26/25 | 2/28/25 | 3/3/25 | 5/4/25 | 8 weeks |
Now enrolling:
1/2/25
Apply Date
1/6/25
Class Starts
Ready to take the next steps toward earning your next degree?
Admissions
Begin the admission process for the management marketing master's
We’ve simplified the admission process to help you get started quickly and easily. You can find all requirements for admission to the Avila online M.A. Management – Marketing below.
Admission Requirements:
- Bachelor's degree
- 2.75 GPA
- No GMAT or GRE required
In order to be eligible to receive an M.A. Management degree from Avila University, you must have the following:
- Bachelor's degree from an accredited institution
- GPA requirements for unconditional admission: 2.75 cumulative grade point average at the completion of the undergraduate degree
- GPA requirements for conditional admission: 2.5 cumulative grade point average at the completion of the undergraduate degree
- Official transcripts from all institutions previously attended
Submit all official transcripts to:
Email: [email protected]
Mail: Avila University
11901 Wornall Road
Kansas City, MO 64145
Courses
Take a look at the online marketing management degree courses
In order to earn the M.A. Management – Marketing online, you will complete 10 courses for a total of 30 credit hours. There are no leveling courses or prerequisites required.
MG 622: Organizational Behavior and Development
Duration: 8 Weeks weeks
Credit Hours: 3
The study of the structure, individual and group behavior, and development of organizations.
MG 630: Financial Decision Making for Managers
Duration: 8 Weeks weeks
Credit Hours: 3
This course is designed as a survey and overview of fundamental and intermediate statistical and financial concepts and techniques. The emphasis is primarily on the thought processes behind different types of analyses and secondarily on the mechanical execution of such analyses. The primary topics covered will blend key concepts from three disciplines: statistics, finance, and decision science.
MG 650: Strategic Communication
Duration: 8 Weeks weeks
Credit Hours: 3
This course focuses on the interpersonal communication and leadership skills needed for effective organizational development. The course emphasizes conflict management, presentation skills, and informal writing, as well as important leadership skills ranging from giving and receiving feedback to performance appraisals. The course is designed as a “train the trainers” course, enabling learners to later pass on skills to consulting clients, co-workers, and employees.
OD 640: Organizational Development and Planned Change
Duration: 8 Weeks weeks
Credit Hours: 3
An experiential approach to the study of change for the internal or external OD professional or organizational manager. Topics regarding consulting and motivating for high-performing systems include interpersonal interventions, team development, and continuous improvement processes.
Learning Outcomes:
- Articulate the impact of Organizational Development from both a historical perspective and future-oriented application
- Apply concepts, theories, models of the behavioral sciences that facilitate organizational change
- Understand the importance of data gathering and diagnosis in developing effective interventions
- Promote effective and ethical problem solving and decision-making for interventions from a systems perspective
- Recognize and understand the difference between individual, team, and organizational interventions
- Advance generative dialog and collaborative skills Gain skills that can be applied as functioning OD practitioners
OD 662: Strategic Human Resources
Duration: 8 Weeks weeks
Credit Hours: 3
One of the most important skills leaders and practitioners can have is the ability to influence others to achieve work and organizational objectives. Many organizations welcome diversity as an asset, but lack strategic thinking for managing diversity, inclusion and belonging effectively. This program provides participants with a strategic planning model and an understanding of the critical role diversity councils play in organization success. There is a blend of facilitation skills and activities that will enable organizations to appoint effective diversity councils, develop a mission statement, a vision for the organization, objectives, strategies, and employee action plans.
MG 688: Leadership and Influence Process
Duration: 8 Weeks weeks
Credit Hours: 3
This is a course about leadership theory specifically in the context of management and organizations. In this course, you will survey the broad spectrum of leadership theories and the research that led toward the theoretical conclusions. You will learn to appreciate the strength of the theories but understand the limitations so that as practitioners you can apply your own set of principles based on what we do know about leadership
MG 695: Applied Research Project
Duration: 8 Weeks weeks
Credit Hours: 3
This course is the capstone of the M.A. in Management program. It requires the completion of a faculty-approved project that demonstrates professional competence. The project is informed by and contributes to the appropriate discipline literature. It is comparable to a project a student would complete as an internal or external professional. The purpose of the Applied Research Project is the application and demonstration of skill and proficiency as a direct result of student learning accomplished throughout the Master’s program and in their work experience and integrating that with a knowledge base that provides evidence of the ability to research and give meaning to theory and assumptions
MK610 and MK615 are required. Students can choose one of the following: MK611, MK613, MK617, MK620
MK 610: Marketing Management
Duration: 8 Weeks weeks
Credit Hours: 3
Introduction for managers and entrepreneurs to the fundamentals of marketing including product, pricing, promotion, distribution/logistics, segmentation and marketing research with special emphasis on global marketing and ethics.
MK 615: Marketing Strategy
Duration: 8 Weeks weeks
Credit Hours: 3
Through case analysis and simulation technology, graduate students learn to analyze opportunities and challenges associated with the development, execution, evaluation, and redirection of marketing efforts in a wide range of organizations. Culminates in a real-world service-learning project. Prerequisite MK 610
Course objectives:
- To analyze problems associated with the development, execution, evaluation and redirection of marketing programs, plans and strategies in a wide range of organizations. This analysis will utilize the growing importance and usage of Internet marketing. The main objective of the course is the completion of a marketing plan as a term project
- The development of the marketing plan requires the student to have a firm grasp of all the components of the marketing system specifically and the problem-solving process in general
MK 611: International Marketing
Duration: 8 Weeks weeks
Credit Hours: 3
Introduction to the special managerial considerations associated with marketing in international environments including legal/ethical, cultural, geographical and technological opportunities and challenges.
Students will be exposed to the international marketing management process. This will involve:
- The ability to understand the cultural environments of global markets.
- The ability to assess global market opportunities.
- The ability to understand the current international market in order to develop future global marketing strategies.
MK 613: Integrated Marketing Communication
Duration: 8 Weeks weeks
Credit Hours: 3
Study of advertising, personal selling, sales promotion, publicity and digital marketing/technology as they relate to managing successful brands and integrating marketing communication systems to ethically connect managers and entrepreneurs with diverse target markets.
Course objectives:
- To examine the role of promotion in the marketing mix
- To study the nature of the communications process and its relationship to advertising. To provide in-depth coverage of strategic advertising budgeting choices, media planning, the advertising agency, the creative process, and the evaluation and control of advertising
- The main objective of the course is completion of an integrated marketing communications promotion campaign. The exercise requires the student to have a firm grasp of the all the components of the integrated marketing communications system in particular and the problem-solving process in general
MK 617: Marketing Analysis
Duration: 8 Weeks weeks
Credit Hours: 3
Introduction for managers and entrepreneurs to the techniques, technologies and methods utilized in planning, executing, and communicating results of modern marketing research; culminates in a real-world service-learning project. Prerequisite MK 610
Course objectives:
- Designed to make students intelligent users of marketing research data. Special emphasis is given to the importance of the Internet to marketing research
- A main objective of the course is completion of a full-scale marketing research study with data collection, analysis and reporting as a group project
MK 620: Digital Marketing Communication
Duration: 8 Weeks weeks
Credit Hours: 3
Analysis of the techniques, methods, and technologies utilized by managers and entrepreneurs in digital, social, and mobile marketing strategies at various stages of product/brand life cycle.
Course objectives:
- Gain an understanding the underlying processes, opportunities, regulations, and application of marketing communication in the digital world
- Learn the core features of digital media technologies to strategically select the ideal channels to deliver the right marketing message to the right target audience at the right time
- Develop an understanding of the changing world of digital marketing to prepare for future opportunities and challenges
- Understand and interpret how marketing analytics reports, guides, and informs the decision- making process
