Avila University Bachelor of Arts in Strategic Communication Online
Learn the skills you need for a creative career in marketing, communications, advertising, or content creation with the Bachelor of Arts in Strategic Communication online program.
Our B.A. in Strategic Communication program can prepare you to be a highly skilled content creator
Become a gamechanger in today’s digital society with the Bachelor of Arts in Strategic Communication online program. Our Department of Communication Arts offers learners the chance to explore their creative interests and turn them into professional careers. The bachelor’s in strategic communication provides an innovative and dynamic curriculum that teaches students to develop creative strategy and content like a highly skilled content creator.
Avila's online strategic communication bachelor’s will guide you to a career in fields such as social media, public relations, or advertising. Study how to craft persuasive messaging, develop brand campaigns, and understand public relations so you can develop the ability to support product launches and brand stories. You will graduate with a portfolio showcasing your work for creative content development opportunities.
Strategic communication career opportunities:
- Social Media Manager
- Digital Strategist
- Communications Manager
- Public Relations expert
- Marketing Manager
- Social Media Manager
- Digital Strategist
- Communications Manager
- Public Relations expert
- Marketing Manager
Personalized learning experience
You will receive a personalized learning experience online. Faculty regularly engages in value-added comments and feedback providing the same level of instruction as if you were in person.
Learn about our affordable tuition options
The B.A. in Strategic Communication online program tuition is the same affordable, pay-as-you-go rate for all U.S. residents. Fees are included in the total tuition, and financial aid may be available.
Plus, a Prior Learning Assessment evaluates knowledge gained outside traditional academic environments and may help reduce your tuition and time to completion.
Transfer Your Credits for Lower Tuition
Use our Tuition Estimator to see how affordable your degree could be. Slide the notch to the number of credits you've already earned—which may qualify for transfer credit—to get an estimate of what your degree might cost.
Transcripts sent from other colleges and universities will be evaluated, and accepted credits will be added to the student’s Avila record. The Tuition Estimator is not a guarantee or predictor of the number of credit hours that will be accepted. Amount of transfer credits accepted varies by program. View the desired program’s webpage for information about its transfer credit parameters.
Upcoming dates you need to know
Ideal for working professionals, the B.A. in Strategic Communication online program features 8-week courses and multiple start dates each year, so you can begin at the time that works best for you. View the full calendar for all upcoming starts and corresponding deadlines.
|Term||Start Date||App Deadline||Document Deadline||Registration Deadline||Tuition Deadline||Class End Date||Term Length|
|Fall 1 2023||8/21/23||8/11/23||8/15/23||8/18/23||8/20/23||10/14/23||8 weeks|
|Fall 2 2023||10/16/23||10/6/23||10/11/23||10/13/23||10/15/23||12/16/23||8 weeks|
|Spring 1 2024||1/8/24||12/20/23||12/20/23||1/5/24||1/7/24||3/2/24||8 weeks|
|Spring 2 2024||3/4/24||2/23/24||2/28/24||2/23/24||3/3/24||5/4/24||8 weeks|
|Summer 1 2024||5/6/24||4/26/24||5/1/24||5/3/24||5/5/24||6/29/24||8 weeks|
|Summer 2 2024||7/1/24||6/21/24||6/25/24||6/27/24||6/30/24||8/24/24||8 weeks|
Ready to take the next steps toward earning your next degree?
Discover how to get started on your strategic communication bachelor’s
We’ve simplified the admission process to help you get started quickly and easily. You can find all requirements for admission to the Avila online B.A. in Strategic Communication below.
- Official transcripts
- 2.0 GPA in prior coursework
- Transfer up to 90 credits
In order to be eligible to receive a bachelor’s degree from Avila University, you must have the following:
- High school diploma
- Minimum 2.0 GPA on college coursework or 2.0 GPA on high school conferred transcript
- Official transcripts from all institutions previously attended
Submit all official transcripts to:
Email: [email protected]
Mail: Undergraduate Admissions
11901 Wornall Road
Kansas City, MO 64145
View the highly innovative courses for a bachelor’s in strategic communication
In order to earn the B.A. in Strategic Communications online, you will complete 120 credit hours, including 35 credit hours of general education requirements, 60 credit hours of major requirements, and 25 credit hours of electives.
- Develop and maintain interpersonal, small group and public communication skills for use in a career and social context.
- Apply verbal and non-verbal components of oral communication to real life situations.
- Use the computer to generate multiple drafts and demonstrate writing as a process.
- Strengthen skills in the construction and logical development of a clear and concise thesis.
- Identify and explain the significance of major works of art.
- Recognize & describe the aesthetic elements which mark selected periods & artists.
- Identify the basic molecules of life and to predict their properties and reactions.
- Connect the genetics of all biological life and understand the basic flow of genetic information.
- Appreciate the aesthetic qualities of literary texts and develop an awareness of influential critical and interpretive methods
- Analyze and interpret works from different historical and cultural traditions using appropriate critical terms of literary analysis and responding to questions about genre, style, and content or theme
- Knowledge: Identify and characterize the major questions of United States and World history in terms of continuity and change using relevant political, economic, social, religious, and cultural institutions, traditions, and beliefs.
- Theory: Demonstrate an understanding of the effects of race, gender, class, ethnicity, or religion on the experiences of ordinary and extraordinary people of the past using current historical theory and methodology.
- Perform operation with real numbers. Evaluate algebraic expressions.
- Solve and apply linear equations and inequalities.
- Obtain knowledge of basic ethical theories and how they apply to all areas of live: personal, professional and societal.
- Recognize the differences between moral absolutism, relativism and pluralism.
1: Knowledge Base in Psychology
1.1a: Use basic psychological terminology, concepts, and theories in psychology to explain behavior and mental processes.
1.1b: Explain why psychology is a science with the primary objectives of describing, understanding, predicting, and controlling behavior and mental processes.
1.2a: Identify key characteristics of major content domains in psychology (e.g., cognition and learning, developmental, biological, and sociocultural).
2: Scientific Inquiry and Critical Thinking
2.1b: Use psychology concepts to explain personal experiences and recognize the potential for flaws in behavioral explanations based on simplistic, personal theories.
2.1a: Describe the value and limitations of using theories to explain behavioral phenomena.
2.1b: Describe common fallacies in thinking (e.g. confirmation bias, post hoc explanations, implying causation from correlation) that impair accurate conclusions and predictions.
2.2b: Describe what kinds of additional information beyond personal experience are acceptable in developing behavioral explanations (i.e., popular press reports vs. scientific findings).
3: Ethical and Social Responsibility in a Diverse World
3.1a Describe key regulations in the APA Ethics Code for protection of human or nonhuman research participants.
5: Professional Development
5.1d Describe how psychology’s content applies to business, health care, educational, and other workplace settings.
- Learn the primary features of the major world religious systems, with special focus on scriptures, social and cultural formations, history, myths and rituals, ethics, and the category “sacred”
- Learn to interrogate the methodologies used in discussing the categories of “world religions” and “religious experience,” with particular focus on the role that dominant narratives and elite discourses play in the formation of these systems
- Examine the development of peace research and peace studies over the last 50 years.
- Understand the breadth and scope of the interdisciplinary field of peace studies.
- Understand how individual, group, and organizational processes and structure influence behavior in organizations.
- Select and apply appropriate constructs to analyze specific organizational situations.
- Identify and analyze critical factors that influence organizational change.
- Analyze one’s own behavior and its impact on organizational effectiveness.
- Analyze innovative solutions for problems using critical thinking and creative reasoning.
- Determine how systems theory relates to the effectiveness of organizations.
- Demonstrate an understanding of management theory necessary to perform successfully in a management position.
- Apply basic management knowledge and techniques to the management functions of decision- making, planning, organizing, staffing, directing, and controlling, in order to enhance achievement of organizational goals and objectives.
- Write a clear, well developed, effectively organized, and convincingly reasoned paper.
- Demonstrate knowledge of the values of many diverse Americans and of the writing strategies successful authors use to communicate ideas clearly through reading and responding.
- Describe key concepts, principles, and overarching themes in psychology.
- Describe applications of psychology.
- Engage in critical thinking to solve psychological problems and issues.
- Demonstrate effective writing for various audiences.
- Exhibit effective presentation skills for various audiences.
- Interact effectively with others.
- Exhibit self-efficacy and self-regulation. Discover the intrapersonal, interpersonal and systemic forces and factors that impact and influence human behavior.
- Utilize human relations strategies - thinking and relating skills - to improve interactions with other.
- Develop “transferable skills” to enhance personal and professional growth and development in the family, work place and community.
- Discover and develop actions that promote valuing diversity.
- Strengthen personal adaptation to change and other “hardiness” skills.
- Define and describe terms and concepts associated with, and identify actual examples of, diversity in the context of various environments.
- Differentiate between Cultural Awareness, Cultural Appreciation, and Cultural Appropriation.
- Describe the roots and current state of the feminist movement and how it relates to today’s diversity oriented workplaces.
- Analyze the data and claims surrounding the gender wage gap.